Associate Director of Marketing at Lincoln Center Theater

New York Foundation for the Arts; New York (NY); On-site; USD 90,000 - 100,000; Full time

Job summary

Lincoln Center Theater seeks an Associate Director of Marketing to shape and execute marketing strategies that drive ticket sales and audience engagement. This full-time role involves managing campaigns, analyzing data, and collaborating across departments to enhance the theater's visibility and outreach. Candidates should have extensive marketing experience, particularly in the performing arts, and a passion for theater.

Benefits

Paid Medical, Dental, and Vision Insurance

403(b) and Employer Match

Paid Time Off

Qualifications

• Minimum of 6 years of marketing experience in performing arts or related field.
• Proven success in leading multi-platform marketing campaigns.
• Strong understanding of digital marketing tools and ticketing systems.

Responsibilities

• Contribute to marketing strategies for ticket sales and audience engagement.
• Analyze sales data and campaign performance to inform strategy.
• Lead digital marketing efforts including email campaigns and social media.

Skills

Marketing experience

Digital marketing

Leadership

Project management

Copywriting

Communication

Creativity

Education

4-Year Degree

Tools

Google Ads

Meta Business Manager

Email CRM platforms

Telecharge

Tessitura

Job description

Associate Director of Marketing at Lincoln Center Theater

$90,000 - $100,000 (Annual) Full Time Permanent Manager/Supervisor 4-Year Degree

Theater, Administration, Marketing/Ad/Sales, Membership, Communications/PR

Lincoln Center Theater provides comprehensive benefitsincluding:Paid Medical, Dental, and Vision Insurance, 403(b) and Employer Match, and Paid Time Off.

Description

Associate Director of Marketing

Overview:

Lincoln Center Theater has produced over 200 plays and musicals at the Vivian Beaumont, Mitzi E. Newhouse, and Claire Tow Theaters at Lincoln Center and other theaters on and off-Broadway, as well as touring productions nationally and around the world. LCT is committed to developing and producing new works and classics with an emphasis on the work of new and emerging playwrights, directors, and designers. LCT’s education program,

Open Stages, reaches thousands of public-school students annually with curriculum-related projects, teaching artist support, and tickets to LCT productions.

LCT Values:

Lincoln Center Theater is dedicated to fostering a theater representative of all of the populations we serve.We are proactively committed to better serve the artists, staff, crews, audiences, and broader community through our organization’s values.We welcome applicants who are in alignment with our organization’s values of empathy, dignity, and care.

Position Summary:

TheAssociate Directorof Marketing

plays a pivotal role in shaping and executing LCT’s marketing strategies to drive ticket sales, increase audience engagement, encourage different touchpoints for the public at the institution (membership, development, education), and elevate the brand’s overall visibility. Reporting totheChief Marketing Officer, this position manages campaign planning, overseeing collaborations with the box office, ticketing systems, and the external advertising agency. Interdepartmental collaboration is part of the day-to-day.

Responsibilities:

• Meaningfully contribute andprovidethought leadership formarketing campaigns for Broadway and off-Broadway productions, as well asspecial events.Additionalcampaigns will exist for internal stakeholdersand other departments, managing campaigns for development and education.
• Analyze salesand webdata, audience trends, and campaign performance to inform strategy, culminating in a daily and weekly reporting cadence.
• Lead digital marketing efforts, including email campaigns, paid social, SEM, and content strategy in collaboration with other members of the department.
• Coordinate and execute cross-departmental projects(artwork, ads, blasts, decks, reports) in collaboration with the rest of the marketing department.
• Manage
• activations around theLincTixand Membership programs, including sales and renewal reports respectively, along with materials needed to support these efforts.
• Lead relationship withTelecharge,providingticketing and membership oversightfrom the marketing POVin close collaboration with the box office.
• Monitor marketing budgets, reconcile,and ensure campaigns are delivered on time and within scope.
• Assistin copywriting needs for all projects, as necessary.
• Supervise the distribution of content across on-campus signage, front-of-house materials, etc., with marketing assistant.
• Act as the day-to-day contact for the advertising agency and other partners, other vendors, and collaborate with the CMO around communications with other arts organizations.
• Provide guidance andassistin the management and supervision of other marketing team members.
• In addition, this role will handleadditionalduties as assigned andrequired. This position will work in lockstep with other members of the marketing and press departments. A nimble energy, solution-oriented mindset, enthusiastic drive to work positively at a quick pace is essential.

Skills and Qualifications:

• A minimum of 6years of marketing experience, preferably in performing arts, live entertainment, or a relatedfield.
• Proven success leading multi-platform marketing campaigns, especially in ticketed events.
• Strong understanding of digital marketing and tools (e.g.Google Ads, Meta Business Manager, email CRM platforms, etc.), as well as ticketing/database systems likeTelecharge, Tessitura or similar.
• Excellent leadership and project management skills.
• Strong copywriting, communication, and creative evaluation abilities.
• A strong interest in theater and the theatrical industry at large is a bonus for anyone interested in this position.
• Strong ability to handle a varied workload, and to work both autonomously and collaboratively with other department members.

Compensation:

This is a full-time, exempt, salaried position with an annual salary range of $90,000 – $100,000.Lincoln Center Theater provides comprehensive benefitsincluding:Paid Medical, Dental, and Vision Insurance, 403(b) and Employer Match, and Paid Time Off.

Please note that only candidates whosubmita resume and cover letter will be considered.

—

All qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, citizenship, religion, gender, sex, sexual orientation, affectional preference, gender identity or expression, sexual and reproductive health decisions, pregnancy, disability, genetic predisposition, age, military or veteran status, marital or familial status, or any other protected characteristic, in accordance with applicable federal, state and local laws.

Please note that only candidates whosubmita resume and cover letter will be considered.