Associate Director, Marketing

New York Times; New York (NY); Hybrid; USD 93,000 - 100,000; Full time

Job summary

An established industry player is seeking an Associate Director of Marketing to innovate and execute marketing strategies for a diverse roster of artists. This role requires a blend of creativity and analytical skills, as you will develop online marketing plans, monitor streaming analytics, and analyze customer data to identify new market opportunities. With a requirement for occasional travel and the flexibility of telecommuting one day a week, this position offers a dynamic work environment where your contributions will directly impact the success of emerging musical talents. If you are passionate about music and marketing, this is the perfect opportunity for you.

Qualifications

• 3+ years of experience in marketing or related field.
• Bachelor's degree in Music Business or equivalent required.

Responsibilities

• Plan and execute innovative marketing strategies for artists.
• Monitor analytics on streaming platforms and analyze data.

Skills

Marketing Strategies

Digital Service Providers (DSPs)

Data Analysis

Online Marketing Plans

Customer Demographics Analysis

Education

Bachelor's degree in Music Business

Foreign equivalent in related field

Job description

Marketing: Sony Music Entertainment seeks Associate Director, Marketing (NY, NY) to work on all aspects of marketing for assigned artists. Plan, develop, pitch, and execute innovative marketing strategies to launch brands and develop artists.

Requirements:

1. Bachelor's degree or foreign equivalent in Music Business or related field.
2. 3 years of experience in the job offered or related field.
3. Experience working with Digital Service Providers (DSPs) and promotional strategies in the music industry.
4. Develop and execute online marketing plans for diverse musical artists.
5. Monitor analytics on streaming platforms.
6. Collect and analyze music industry data on customer demographics, preferences, and needs to identify potential markets.

Telecommuting permitted 1 day/week. 10% domestic and international travel required. Salary: $93,000 to $100,000 /year. Email CV to Diane Barnett, dbarnettPX@sony
music.com Ref # 05616.00011.