Associate, Brand Strategy and Activation

Jobgether; United States; Teletrabalho; USD 71 000 - 98 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health coverage

401(k) retirement savings

Remote work flexibility

Paid time off

Parental and caregiver leave

Resumo da oferta

Jobgether is seeking an Associate, Brand Strategy and Activation to drive the development and execution of brand initiatives across a large organization. The role blends strategic thinking with hands-on activation and cross-functional collaboration to ensure consistent messaging and visual identity.

You will work with internal teams and external partners, deliver brand enablement materials, and help measure impact and governance across campaigns.

Qualificações

• Bachelor's degree in Marketing, Communications, Business or related discipline.
• At least three years in brand marketing, brand management or related fields.
• Experience supporting integrated campaigns and brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and consistency.

Responsabilidades

• Support planning and execution of brand enablement initiatives with stakeholders.
• Translate brand strategies into consistent campaigns and customer experiences.
• Coordinate major brand initiatives across timelines and teams.
• Improve brand awareness, differentiation, and customer engagement.
• Maintain brand enablement materials like playbooks, templates, and guidelines.
• Support training and adoption of brand strategy across the organization.
• Facilitate meetings, document decisions, and track progress.
• Provide guidance on brand positioning, tone of voice, and visual identity.
• Coordinate with internal teams and external partners for brand activation.
• Monitor brand health, campaign performance, and activation metrics.
• Identify risks and develop solutions to keep projects on track.

Conhecimentos

Brand strategy

Project management

Cross-functional collaboration

Communication

Stakeholder management

Training materials

Brand governance

Remote collaboration

Formação académica

Bachelor's degree in Marketing/Communications

Ferramentas

PowerPoint

Microsoft Office

Asana

Trello

Descrição da oferta de emprego

The Associate, Brand Strategy and Activation will support the development, implementation, and adoption of brand strategies across a large, complex organization. This role combines strategic thinking, project coordination, and integrated marketing execution to transform customer, market, competitive, and business insights into impactful brand experiences. Working closely with cross‑functional teams and external partners, you will help ensure consistent brand positioning, messaging, and visual identity across campaigns, communications, and customer touchpoints. You will contribute to initiatives that strengthen brand awareness, differentiation, and customer engagement while supporting enterprise‑wide brand governance and enablement. This opportunity is ideal for an organized, collaborative marketing professional who enjoys turning strategic priorities into actionable plans and measurable outcomes. The position offers a remote work environment, with occasional travel for meetings or training.

Accountabilities

• Support the planning and execution of brand enablement initiatives, including project coordination, workback schedules, stakeholder alignment, and implementation activities.
• Collaborate with marketing, communications, digital, media, customer experience, and business teams to translate brand strategies into consistent campaigns, communications, and customer experiences.
• Coordinate the implementation of major brand initiatives, ensuring alignment across teams, timelines, deliverables, and organizational priorities.
• Identify opportunities to improve brand awareness, differentiation, customer engagement, and the overall customer experience.
• Develop and maintain brand enablement materials, including playbooks, toolkits, guidelines, templates, training resources, and adoption materials.
• Support training, education, and engagement initiatives that help teams understand and consistently apply brand strategy across the organization.
• Facilitate stakeholder meetings, document decisions and action items, monitor progress, and promote accountability to keep projects moving forward.
• Contribute to brand governance by providing guidance and recommendations on brand positioning, messaging frameworks, visual identity, and tone of voice.
• Coordinate with internal stakeholders and external agency partners to support the successful delivery of brand activation initiatives.
• Monitor brand health, campaign performance, and activation metrics to evaluate effectiveness and identify opportunities for improvement.
• Identify project risks, dependencies, and potential obstacles, proactively escalating issues and helping develop solutions to maintain progress and delivery timelines.

Requirements

• Bachelor's degree required, preferably in Marketing, Communications, Business, or a related discipline.
• At least three years of experience in brand marketing, brand management, marketing communications, account management, client services, integrated marketing, project management, or a related field.
• Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• Working knowledge of brand positioning, messaging frameworks, brand management principles, and brand consistency practices.
• Strong project management, organizational, communication, presentation, and relationship‑building skills.
• Excellent written and verbal communication skills, with the ability to coordinate effectively across diverse teams and stakeholder groups.
• Demonstrated ability to manage multiple projects, competing priorities, and stakeholder expectations in a fast‑paced environment.
• Comfortable navigating ambiguity, developing actionable plans, and defining next steps in evolving situations.
• Ability to translate strategic objectives and consumer or market insights into practical recommendations and execution plans.
• Experience developing creative briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources is an advantage.
• Familiarity with healthcare, insurance, financial services, consumer packaged goods, or other regulated industries is preferred.
• Experience working in a matrixed organization, agency environment, or client‑services setting is beneficial.
• Exposure to large‑scale brand launches, rebranding initiatives, integrated campaigns, enterprise transformations, creative reviews, or brand governance processes is desirable.
• Experience collaborating with creative agencies and external partners or facilitating workshops, training sessions, and stakeholder meetings is an asset.
• Ability to work remotely from a dedicated, secure workspace that protects confidential and sensitive information. Reliable internet access with minimum speeds of 25 Mbps download and 10 Mbps upload is required.
• Willingness to travel occasionally for in‑person meetings or training sessions.

Benefits

• Competitive annual salary: Estimated base pay ranging from $71,100 to $97,800, depending on geographic location, relevant skills, experience, education, and other job‑related factors.
• Performance‑based incentives: Eligibility for a bonus incentive plan tied to company and/or individual performance.
• Remote work flexibility: Nationwide remote work opportunity, with occasional travel for meetings or training.
• Health coverage: Medical, dental, and vision insurance options to support employee and family well‑being.
• Retirement savings: Access to a 401(k) retirement savings plan.
• Paid time off: Paid time off, company holidays, and personal holidays.
• Family support: Paid parental and caregiver leave.
• Financial protection: Short‑term and long‑term disability coverage and life insurance.
• Well‑being support: Additional programs and resources designed to promote personal wellness and informed healthcare decisions.
• Full‑time employment: A standard schedule of 40 hours per week.

We appreciate your interest and wish you the best!