Associate Director of Athletic Communiations

Lafayette College; Easton (Northampton County); On-site; USD 55,000 - 85,000; Full time

Job summary

Lafayette College is seeking an energetic, strategic and innovative communications professional for the role of Associate Director of Athletic Communications in Easton, PA. The successful candidate will serve as the SID for Lafayette's marquee football program and other teams, driving national visibility through narrative-driven content and integrated social media.

The position requires exceptional writing and the ability to bridge traditional media relations with modern digital content

Qualifications

• Bachelor's degree in Communications or related field required.
• 3–5 years of progressive experience in athletic communications or digital content creation.
• Proficiency with Adobe Creative Cloud; experience with NCAA Live Stats; multimedia production ability.

Responsibilities

• Serve as the primary media contact and strategic communications manager for Lafayette Football.
• Manage football press box operations, credentials, stats, and post-game media availability.
• Write, edit, and distribute game notes, press releases and feature stories.
• Develop social media strategies and create cutting-edge graphics and video content.
• Supervise student staff and freelance media personnel.

Skills

Written communication

Verbal communication

Interpersonal skills

Time management

Travel availability

Education

Bachelor's degree in Communications or related field

Tools

Adobe Creative Cloud

NCAA Live Stats

Photography/Videography equipment

Job description

Associate Director of Athletic Communiations

Lafayette College

Location: Easton, PA

Open Date: Sep 09, 2026

Description

Lafayette College seeks an energetic, strategic and innovative communications professional for the position of Associate Director of Athletic Communications. Serving as a primary storyteller for the Leopards, this individual must be an exceptional writer with an innate attention to detail. This person will handle sports information director (SID) responsibilities for Lafayette's marquee Division I FCS football program and other athletic teams per department needs, while assisting with the overarching creative content and social media strategy of the department.

The ideal candidate will bridge the gap between traditional media relations and modern digital content creation-leveraging raw, narrative-driven short-form video, strategic campus integration and high-impact visual branding to elevate Lafayette's national profile.

Key Responsibilities

Football Sports Information Director

• Serve as the primary media contact and strategic communications manager for the Lafayette Football program.
• Manage football press box operations, game-day credentials, stats management and post-game media availability for coaches/student-athletes.
• Write, edit, and distribute game notes, press releases and feature stories.
• Manage football statistics, historical record-keeping and conference/NCAA reporting requirements.

Social Media Strategy & Creative Content Production

• Assist the Director of Athletic Communications manage the new content strategies for all athletic social media accounts (primary: @GoLeopards).
• Demonstrated ability to conceptualize and execute cutting-edge graphics and visual assets under tight, deadline-driven timelines.
• Set and track key performance indicators for social growth, active engagement rates and video reach.
• Capture high-emotion content through mic'd up practices, locker room celebrations and behind-the-scenes content.
• Supervise student creative assistants, game day staff and freelance videographers/photographers.

Qualifications

• Education: Bachelor's degree in Communications, Journalism, Sports Management, Marketing, Digital Media or a related field required.
• Experience: 3-5 years of progressive experience in athletic communications, sports media relations or digital content creation (collegiate athletics experience preferred).
• Technical Skills:
  • Advanced proficiency with Adobe Creative Cloud (cite: Premiere Pro, After Effects, Photoshop, InDesign).
  • Mastery of statistical software (NCAA Live Stats).
  • Direct experience operating professional photography and videography equipment.
• Core Competencies:
  • Deep understanding of short-form video algorithms and emerging social media trends.
  • Exceptional written, verbal and interpersonal communication skills.
  • Ability to thrive in a fast-paced environment and manage multiple tight deadlines.
  • Flexibility to work nights, weekends and travel extensively with teams.

Lafayette College does not discriminate, or permit discrimination, on the basis of race, color, national or ethnic origin, disability, religion, age, military or veteran status, sex, sexual orientation, gender identity or expression, marital or familial status, pregnancy, genetic information, or any other characteristic protected by law in any educational programs and activities it operates, including admissions or employment, as required by Title IX of the Educational Amendments of 1972 (which requires that the College not discriminate on the basis of sex); the Americans with Disabilities Act of 1990 and Section 504 of the Rehabilitation Act of 1973 (which require that the College not discriminate on the basis of disability); Title VI of the Civil Rights Act of 1964 (which requires that the College not discriminate on the basis of race, color, or national origin); Title VII of the Civil Rights Act of 1964 (which requires that the College not discriminate in employment on the basis of race, color, religion, sex, or national origin); the Age Discrimination Act of 1975 (which requires that the College not discriminate on the basis of age); and other applicable laws and College policies. Individuals may report concerns or questions to the Director of Educational Equity/Title IX Coordinator. Copies of relevant policies and procedures can be found at https://sash.lafayette.edu/policies-laws/.