Athletic Communications Lead & Video Storyteller

Lafayette College; College Hill (PA); On-site; USD 65,000 - 90,000; Full time

Job summary

Lafayette College in Easton, PA seeks an Associate Director of Athletic Communications to lead storytelling for the Leopards, oversee SID duties for the football program, and shape content across departments.

The role emphasizes video, social media, and branding to raise Lafayette’s national profile, with flexibility to work evenings and travel for events; requires strong writing, strategic thinking, and collaboration with coaches and staff.

Qualifications

• Bachelor’s degree in Communications, Journalism, Sports Management, Marketing, Digital Media or a related field required.

Responsibilities

• Serve as the primary media contact and strategic communications manager for the Lafayette Football program.
• Manage football press box operations, game-day credentials, stats management and post-game media availability for coaches/student-athletes.
• Write, edit, and distribute game notes, press releases and feature stories.
• Manage football statistics, historical record-keeping and conference/NCAA reporting requirements.
• Assist the Director of Athletic Communications manage the new content strategies for all athletic social media accounts (primary: @GoLeopards).
• Demonstrated ability to conceptualize and execute cutting-edge graphics and visual assets under tight, deadline-driven timelines.
• Set and track key performance indicators for social growth, active engagement rates and video reach.
• Capture high-emotion content through mic’d up practices, locker room celebrations and behind-the-scenes content.
• Supervise student creative assistants, game day staff and freelance videographers/photographers.

Skills

Exceptional written communication

Verbal and interpersonal communication

Deadline management

Travel readiness

Education

Bachelor’s degree in Communications, Journalism, Sports Management, Marketing, Digital Media or related field

Tools

Adobe CC

Premiere Pro

After Effects

Photoshop

InDesign

NCAA Live Stats

Photography equipment

Job description

Lafayette College in Easton, PA seeks an Associate Director of Athletic Communications to lead storytelling for the Leopards, oversee SID duties for the football program, and shape content across departments.

The role emphasizes video, social media, and branding to raise Lafayette’s national profile, with flexibility to work evenings and travel for events; requires strong writing, strategic thinking, and collaboration with coaches and staff.