Associate Director of Athletic Communications

Lafayette College; College Hill (PA); On-site; USD 65,000 - 90,000; Full time

Job summary

Lafayette College in Easton, PA seeks an Associate Director of Athletic Communications to lead storytelling for the Leopards, oversee SID duties for the football program, and shape content across departments.

The role emphasizes video, social media, and branding to raise Lafayette’s national profile, with flexibility to work evenings and travel for events; requires strong writing, strategic thinking, and collaboration with coaches and staff.

Qualifications

• Bachelor’s degree in Communications, Journalism, Sports Management, Marketing, Digital Media or a related field required.

Responsibilities

• Serve as the primary media contact and strategic communications manager for the Lafayette Football program.
• Manage football press box operations, game-day credentials, stats management and post-game media availability for coaches/student-athletes.
• Write, edit, and distribute game notes, press releases and feature stories.
• Manage football statistics, historical record-keeping and conference/NCAA reporting requirements.
• Assist the Director of Athletic Communications manage the new content strategies for all athletic social media accounts (primary: @GoLeopards).
• Demonstrated ability to conceptualize and execute cutting-edge graphics and visual assets under tight, deadline-driven timelines.
• Set and track key performance indicators for social growth, active engagement rates and video reach.
• Capture high-emotion content through mic’d up practices, locker room celebrations and behind-the-scenes content.
• Supervise student creative assistants, game day staff and freelance videographers/photographers.

Skills

Exceptional written communication

Verbal and interpersonal communication

Deadline management

Travel readiness

Education

Bachelor’s degree in Communications, Journalism, Sports Management, Marketing, Digital Media or related field

Tools

Adobe CC

Premiere Pro

After Effects

Photoshop

InDesign

NCAA Live Stats

Photography equipment

Job description

Associate Director of Athletic Communications

Lafayette College seeks an energetic, strategic and innovative communications professional for the position of Associate Director of Athletic Communications. Serving as a primary storyteller for the Leopards, this individual must be an exceptional writer with an innate attention to detail. This person will handle sports information director (SID) responsibilities for Lafayette’s marquee Division I FCS football program and other athletic teams per department needs, while assisting with the overarching creative content and social media strategy of the department.

The ideal candidate will bridge the gap between traditional media relations and modern digital content creation—leveraging raw, narrative-driven short-form video, strategic campus integration and high-impact visual branding to elevate Lafayette’s national profile.

Key Responsibilities

Football Sports Information Director

• Serve as the primary media contact and strategic communications manager for the Lafayette Football program.
• Manage football press box operations, game-day credentials, stats management and post-game media availability for coaches/student-athletes.
• Write, edit, and distribute game notes, press releases and feature stories.
• Manage football statistics, historical record-keeping and conference/NCAA reporting requirements.
• Assist the Director of Athletic Communications manage the new content strategies for all athletic social media accounts (primary: @GoLeopards).
• Demonstrated ability to conceptualize and execute cutting-edge graphics and visual assets under tight, deadline-driven timelines.
• Set and track key performance indicators for social growth, active engagement rates and video reach.
• Capture high-emotion content through mic’d up practices, locker room celebrations and behind-the-scenes content.
• Supervise student creative assistants, game day staff and freelance videographers/photographers.

Qualifications

• Education: Bachelor’s degree in Communications, Journalism, Sports Management, Marketing, Digital Media or a related field required.
• Experience: 3–5 years of progressive experience in athletic communications, sports media relations or digital content creation (collegiate athletics experience preferred).

Technical Skills

• Advanced proficiency with Adobe Creative Cloud (cite: Premiere Pro, After Effects, Photoshop, InDesign).
• Mastery of statistical software (NCAA Live Stats).
• Direct experience operating professional photography and videography equipment.

Core Competencies

• Deep understanding of short-form video algorithms and emerging social media trends.
• Exceptional written, verbal and interpersonal communication skills.
• Ability to thrive in a fast-paced environment and manage multiple tight deadlines.
• Flexibility to work nights, weekends and travel extensively with teams.

Lafayette College is committed to creating a diverse community, one that is inclusive and responsive, and is supportive of each and all of its faculty, students, and staff. All members of the College community share a responsibility for creating, maintaining, and developing a learning environment in which difference is valued, equity is sought, and inclusiveness is practiced. All Lafayette operations reflect the College’s commitment to Diversity, Equity, Access, and Inclusion (DEAI) initiatives, and Lafayette welcomes applicants from diverse backgrounds.