Associate Director, Brand Development and Launch - Mood Disorder

Neurocrine Biosciences; San Diego (CA); On-site; USD 173,900 - 238,000; Full time

Benefits offered by this job

Retirement plan with company match

Paid time off

Medical, dental and vision benefits

Parental and caregiver leave

Job summary

Neurocrine Biosciences in the United States is seeking an experienced pharma marketing leader to support HCP and patient marketing for Neurocrine products. You will contribute to brand strategies, work with cross-functional partners, and drive major initiatives with subject matter expertise on the product, market, and treatment landscape.

The role focuses on developing and executing brand plans, leading key commercial initiatives, and managing promotional programs and materials across digital

Qualifications

• BS/BA in a scientific or business discipline with 10+ years of pharmaceutical marketing and/or_sales experience.
• Master's or MBA degree preferred with 8+ years of related experience.
• PhD with 6+ years of related experience.
• Strong understanding of brand planning and commercialization processes.
• Experience leading cross-functional teams and driving alignment among stakeholders.

Responsibilities

• Support development and execution of the brand's operational plan and annual business planning.
• Lead components of brand strategy and commercialization efforts.
• Serve as a subject matter expert on assigned products and market dynamics.
• Collaborate with Medical Affairs, Market Access, Sales, Legal, Regulatory, and other cross-functional teams.
• Lead development and execution of innovative HCP and patient-focused promotional programs.
• Drive creation and execution of promotional materials and field resources.
• Analyze market trends and customer insights to inform brand decisions.
• Ensure promotional materials comply with legal, regulatory, and company requirements.
• Manage agency partners and external vendors for high-quality execution.
• Support brand budgets and monitor expenditures.
• Build relationships with thought leaders and professional groups.
• Lead complex cross-functional projects and mentor other marketers.

Skills

Brand marketing

Pharma marketing

Cross-functional leadership

HCP marketing

Digital omnichannel

Agency/vendor management

Budget management

Strategic planning

Presentation skills

Travel up to 25%

Education

BS/BA in science or business

MBA

PhD

Job description

Who We Are

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X, Facebook and YouTube. (*in collaboration with AbbVie)

About the Role

Responsible for supporting Health Care Professional (HCP) and patient marketing activities for Neurocrine products in the US. Contributes to the development and execution of brand strategies and promotional programs; collaborates closely with cross-functional partners to support successful commercialization and achievement of business objectives. Serves as a key member of the brand team, leading major initiatives and driving execution of strategic priorities while providing subject matter expertise on the product, market, and treatment landscape.

Your Contributions

• Supports development and execution of the brand’s operational plan, including annual business planning activities, tactical implementation, budgeting, and marketing communications
• Leads key components of brand strategy and commercialization efforts while ensuring alignment with broader brand objectives
• Serves as a subject matter expert for assigned products, market dynamics, customer needs, and treatment landscape
• Partners closely with Medical Affairs, Market Access, Sales, Legal, Regulatory, Commercial Operations, Strategic Marketing, and other cross-functional stakeholders to support implementation of brand strategies
• Leads development and execution of innovative HCP and patient-focused promotional programs, including personal and non-personal promotion, digital initiatives, and peer-to-peer education programs
• Drives creation and execution of HCP and consumer-facing promotional materials and field resources
• Analyzes market trends, customer insights, competitive intelligence, and market research to identify opportunities and inform brand decisions
• Serves as a marketing representative on promotional review activities and helps ensure promotional materials comply with legal, regulatory, ethical, and company requirements
• Manages agency partners and external vendors to ensure high-quality execution of marketing initiatives aligned with brand priorities
• Supports management of brand budgets and monitors expenditures to ensure alignment with approved plans
• Builds and maintains productive relationships with thought leaders, advocacy organizations, and professional groups to support brand objectives
• Leads complex cross-functional projects with significant business impact and provides recommendations to address strategic and operational challenges. May mentor less-experienced marketers and provide leadership across cross-functional project teams
• Ensures compliance with all corporate policies, regulations, and applicable laws
• Other duties as assigned

Requirements

• BS/BA degree in a scientific or business discipline AND 10+ years of relevant experience, including significant pharmaceutical marketing and/or sales experience with demonstrated success supporting brand strategy and commercialization initiatives
• OR Master's or MBA degree preferred AND 8+ years of related experience
• OR PhD AND 6+ years of related experience
• Strong understanding of pharmaceutical brand planning and commercialization processes
• Demonstrated ability to lead cross-functional teams and drive alignment among stakeholders
• Experience translating strategic objectives into effective tactical execution
• Strong understanding of HCP and patient marketing channels, including digital and omnichannel approaches
• Ability to operate effectively in a fast-paced, matrixed environment
• Experience managing external agencies and vendor partners
• Ability to travel up to 25%
• Emerging internal thought leader with strong technical and business expertise within the commercial organization
• Applies in-depth knowledge of brand management, commercialization, and pharmaceutical marketing to solve complex business issues
• Leads highly complex projects and initiatives requiring cross-functional collaboration and influence
• Uses critical thinking, analytical skills, and sound judgment to evaluate business challenges and recommend solutions
• Strong communication, presentation, project leadership, and influencing skills

Preferred experience includes

• Pharmaceutical brand marketing experience
• Experience managing agency partners (creative, media, digital, and market research)
• Experience supporting product launches and/or major commercial initiatives
• Prior leadership of cross-functional projects and teams
• Previous people management experience desirable but not required

Salary & Benefits

The annual base salary we reasonably expect to pay is $173,900.00-$238,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills.

In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program.

Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.

We are a top place to work. Neurocrine Biosciences was named one of the FORTUNE Best Workplaces in Biopharma™ 2025. We were also named a Great Place to Work® Certified company. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

Company Values

• PASSION: We are driven and love what we do. We are committed to our goals and to making a difference.
• INTEGRITY: We do the right thing for patients and our community. We take accountability. We speak up.
• COLLABORATION: We trust one another. We are inclusive. We are respectful. We are transparent. Together we succeed.
• INNOVATION: We seek and create optimal solutions.
• TENACITY: We do not quit. We adapt. We accomplish what others cannot.

Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements.