Senior Mobile Experience Lead, Consumer Marketing

BioSpace; Plainsboro Township (NJ); On-site; USD 152,000 - 210,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Life insurance

401(k) savings plan

Tuition reimbursement

Job summary

Novo Nordisk is seeking an Associate NovoCare Platform Business Owner in Plainsboro, NJ to shape and grow the NovoCare mobile experience as a core consumer engagement channel. You will define business priorities, coordinate brand, membership, CRM and consumer-support content, and translate strategy into an engaging mobile experience.

You will work with cross-functional partners to develop promotional messaging, manage content through medical and regulatory review, and ensure activation within

Qualifications

• Bachelor's degree in Business, Marketing, Strategy, Design or related field.
• 8+ years of experience in consumer marketing, digital marketing, CRM, brand marketing or related commercial roles.
• Strong experience developing consumer-facing promotional messaging and moving content through medical, legal, regulatory and promotional review processes.
• Demonstrated ability translating brand or consumer strategy into digital content, messaging and activation plans.

Responsibilities

• Own the mobile experience direction, priorities and performance goals for the NovoCare mobile experience.
• Translate NovoCare and brand strategies into clear consumer messaging, promotional content and experiences within the mobile channel.
• Build and manage the content roadmap for NovoCare Mobile and coordinate content across brands, CRM and consumer support.
• Lead medical, promotional and regulatory review processes for mobile content and messaging.
• Collaborate with brand teams and cross-functional partners to align the experience across channels.

Skills

Consumer marketing

Digital marketing

CRM

Brand marketing

Cross-functional leadership

Education

Bachelor's degree in Business/Marketing/Strategy/Design

Master's degree preferred

Tools

CRM platforms

Job description

Novo Nordisk is seeking an Associate NovoCare Platform Business Owner in Plainsboro, NJ to shape and grow the NovoCare mobile experience as a core consumer engagement channel. You will define business priorities, coordinate brand, membership, CRM and consumer-support content, and translate strategy into an engaging mobile experience.

You will work with cross-functional partners to develop promotional messaging, manage content through medical and regulatory review, and ensure activation within