Associate Director, Media Strategy: Lead Data-Driven Growth

Monks; New Jersey; Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

PTO & holidays

401k

Parental leave

Work-life balance

Career growth

DEI culture

Job summary

Monks is seeking an Associate Director of Media Strategy in a hybrid US role. You will lead strategy and planning for a major client, owning deliverables end to end and serving as the day-to-day client contact.

You will build go-to-market plans across Social, Search, Programmatic, and more, guiding junior staff and leveraging AI-enabled workflows to generate insights and drive outcomes. Join a data-driven, diverse culture.

Qualifications

• 7+ years of industry experience focused on media strategy, planning and client service.
• Proficient in media strategy with experience across digital direct, programmatic, social and search plus fluency in brand and offline channels.
• Ability to craft compelling, data-driven narratives for client deliverables.
• Experienced with syndicated planning and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen).
• Comfortable adopting AI-enabled tools and helping the team work smarter.

Responsibilities

• Serve as a lead day-to-day point of contact with media client stakeholders.
• Develop go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes.
• Lead briefings, brainstorms, presentations and reporting calls to represent and support the team.
• Prepare executive-level deliverables on performance, strategic POVs and competitive analysis.
• Analyze data, craft insights and make recommendations internally and externally in deck form.
• Use AI-enabled tools to accelerate research, insight generation, plan development and reporting.
• Maintain executional and performance excellence through ongoing collaboration with Activation, Investment and Data & Measurement teams.
• Establish relationships with platform partners to stay current on offerings and maximize media value.
• Track and manage the client scorecard to ensure the team is set up to hit performance goals.
• Lead and manage 1–3 direct reports; regularly meet to establish priorities and offer guidance and feedback.

Skills

Media strategy

Client service

Data storytelling

AI tools

Team leadership

Relationship building

Education

BA or equivalent with emphasis on marketing

Tools

Comscore

GWI

Pathmatics

Nielsen

Job description

Monks is seeking an Associate Director of Media Strategy in a hybrid US role. You will lead strategy and planning for a major client, owning deliverables end to end and serving as the day-to-day client contact.

You will build go-to-market plans across Social, Search, Programmatic, and more, guiding junior staff and leveraging AI-enabled workflows to generate insights and drive outcomes. Join a data-driven, diverse culture.