Associate Director, Marketing Automation

Wpp Group; Parsippany-Troy Hills (NJ); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking an Associate Director, Marketing Automation to lead the CXM team and deliver omnichannel campaigns for life sciences clients using our marketing automation platform.

You will partner with clients, analysts, and cross-functional teams to develop client strategies, advance technology adoption, and ensure exceptional experiences. Strong leadership and data-driven optimization are essential for success.

Qualifications

• 7+ years of experience in marketing automation, media strategy, email delivery management, or related field.
• Experience with MarTech platforms such as Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Tealium, or Eloqua.
• 2+ years of experience directly managing and developing a team of marketing professionals.
• Strong client management, communication, and presentation skills.
• Analytical and problem-solving skills with ability to interpret data and drive action.
• Excellent organization and attention to detail in fast-paced environments.

Responsibilities

• Lead client engagements, translating client needs into effective media strategies and marketing automation solutions.
• Advise on messaging cadence, data strategy, and implementation best practices.
• Build strong client relationships and identify opportunities to strengthen partnerships.
• Identify opportunities to grow accounts and contribute to new business through proposals.
• Lead, mentor, and develop CXM professionals and conduct performance reviews.
• Oversee end-to-end omnichannel campaign implementation within budget and KPIs.
• Collaborate with cross-functional teams to support campaign execution.

Skills

Marketing automation

Media strategy

Email delivery management

CRM

MarTech platforms

Team leadership

Client management

Tools

Salesforce Marketing Cloud

Adobe Marketo

HubSpot

Tealium

Eloqua

Job description

Description

Position at CMI Media Group

The Associate Director, Marketing Automation is a strategic implementation lead on the Customer Experience Management (CXM) team. Partnering with clients, analysts, media specialists, and cross-functional teams, you'll lead the delivery of omnichannel marketing campaigns for life sciences clients through our proprietary marketing automation platform.

You’ll develop a deep understanding of each client's marketing strategy and objectives, lead and develop a high-performing CXM team, strengthen client relationships, and drive adoption of innovative technology. Your focus: implementation excellence and exceptional client experiences.

What you'll do

• Lead client engagements, translating client needs and marketing objectives into effective media strategies and marketing automation solutions.
• Advise clients on messaging cadence, data strategy, and implementation best practices, ensuring recommendations align with their goals and industry trends.
• Build strong client relationships through regular check-ins and feedback sessions. Address concerns, improve satisfaction, and identify opportunities to strengthen partnerships.
• Identify opportunities to grow existing accounts and contribute to new business through compelling presentations and proposals.
• Lead, mentor, and develop CXM professionals. Set clear direction, delegate effectively, conduct performance reviews, and support individualized career development.
• Oversee end-to-end omnichannel campaign implementation, ensuring timely delivery, budget alignment, and progress against client KPIs.
• Partner with media strategy, data analytics, business insights, and development teams to support seamless campaign execution.
• Maintain clear documentation of CXM processes, workflows, and best practices.
• Analyze campaign performance, identify trends, and implement optimizations to maximize ROI and meet client expectations.
• Stay current on developments in marketing automation and CXM. Evaluate and onboard media and technology partners that strengthen our offerings.
• Develop thought leadership materials, such as case studies, white papers, and points of view, to showcase our expertise.

What you'll bring

• 7+ years of experience in marketing automation, media strategy, email delivery management, or a related field, with a strong record of success.
• Experience with marketing automation, CDP, CRM, or similar MarTech platforms, such as Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Tealium, or Eloqua.
• 2+ years of experience directly managing and developing a team of marketing professionals.
• Strong client management, communication, and presentation skills, including the ability to explain complex information clearly and concisely.
• Analytical and problem-solving skills, with the ability to interpret data, identify trends, and turn insights into action.
• Excellent organization and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
• A passion for customer experience management, marketing automation, and media strategy-and a commitment to delivering exceptional client experiences.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.