Associate Director, Integrated Media Planning - Luxury (Contract)

OMD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

OMD is seeking an Associate Director of Integrated Media Planning to lead multi-channel campaigns for a luxury fashion brand. The role covers digital, OOH and print, with responsibilities spanning strategy, planning, content integration, and publisher partnerships.

You will manage cross-functional teams and work with global media and client teams to deliver impactful campaigns, focusing on data-driven insights to optimize performance.

Qualifications

• 6+ years integrated media planning experience with a media agency
• Luxury or fashion experience
• Beauty experience a plus
• Experience leading content integration programs connecting brands with consumers
• Focus on digital media, OOH, print
• Strong account management and client leadership skills
• Excellent project management and organizational abilities
• Experience leveraging data for reporting and strategies-defining

Responsibilities

• Oversee integrated media strategy and plan development across campaigns
• Lead day-to-day strategic account management
• Manage integrated content programs and publisher partnerships
• Drive project management, timelines, deliverables, approvals
• Coordinate across media, creative, and client teams for seamless execution
• Hold agencies and partners accountable for delivery and performance
• Collaborate with global media and client teams
• Inspire teams to solve client challenges creatively
• Manage an Associate direct report

Skills

Integrated media planning

Account leadership

Cross-functional teamwork

Data-driven decisions

Job description

Job Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

The Contract Associate Director, Integrated Media Planning will be part of the team supporting a globally recognized luxury fashion brand known for its iconic heritage, innovative marketing, and high-profile cultural partnerships. This role will lead integrated media planning efforts across digital, OOH and print, supporting major brand campaigns, product launches, and cultural activations. The Associate Director will have strong account management and project management skills, with experience leading cross-functional teams and overseeing content integrations, publisher partnerships, and complex multi-channel initiatives from planning through execution.

Responsibilities

• Oversee integrated media strategy and plan development supporting campaigns spanning multiple touchpoints
• Lead day-to-day strategic account management
• Manage integrated content programs and publisher partnerships.
• Drive strong project management, ensuring timelines, deliverables, and approvals stay on track
• Coordinate across media, creative, and client teams to ensure seamless execution
• Hold agencies and partners accountable for deliverables and campaign performance
• Work in partnership with the global media and client teams
• Experience challenging a team to solve client’s challenges in unique ways; inspires others to try
• Manages an Associate

Qualifications

• 6+ years Integrated Media Planning experience with a Media Agency experience
• Luxury or Fashion experience
• Beauty experience a plus
• Experience leading content integration programs connecting brands with consumers
• Focus on digital media, OOH, print
• Strong account management and client leadership skills
• Excellent project management and organizational abilities
• Experience leveraging data for reporting and used to define strategies, to defend strategies, and to uncover new opportunities

$70,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$70,000 - $125,000