Associate Director, Integrated Media Planning

Interpublic; New York (NY); Hybrid; USD 70,000 - 125,000; Full time

Job summary

OMD is seeking an Associate Director, Integrated Media Planning in New York, hybrid work arrangement. The role partners with clients and leads the strategic direction of brands, driving audience-first planning and cross-channel activation.

You will oversee a team, mentor junior members, and translate data-driven insights into actionable media strategies across all channels. The ideal candidate has 6+ years of agency experience, strong data skills, and proven client-facing leadership.

Qualifications

• 6+ years of agency experience managing multiple lines of business.
• Ability to develop insights using data to support strategic thinking.
• Experience in blurring the line between planning and digital investment for cohesive strategy.
• Proven ability to lead client-facing presentations.

Responsibilities

• Strategic Leadership: Act as a marketing partner and lead the strategic direction of brands.
• Team Leadership: Set the working style for the group and foster a positive, productive team culture.

Skills

Agency experience

Data-driven

Strategic thinking

Client-facing

Team leadership

Presentation skills

Job description

## Associate Director, Integrated Media PlanningApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R15779**Agency:**Omd **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:****OMD Associate Director, Integrated Media Planning** We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. **Overview** The Associate Director, Integrated Media Planning acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members. The Associate Director contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels. The Associate Director is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They will have direct dialogue with the client and must be able to demonstrate a strong working knowledge of media across all channels and are data driven in their approach. The Associate Director should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs. **Qualifications** * 6+ years of agency experience, including managing multiple lines of business.* Ability to develop insights and use data to support strategic thinking.* Capability to blur the line between planning and digital investment to ensure cohesive strategy and execution.* Experience in challenging a team to solve client’s challenges uniquely, inspiring new approaches, and serving as a role model to the team.* Proficiency in leveraging data for reporting, defining strategies, defending strategies, and uncovering new opportunities.* Ability to lead a presentation, experience client-facing **Responsibilities** *Strategic Leadership** Act as a marketing partner with the client and a key leader in the strategic direction of their brands.* Serve as the 'expert' on the clients’ business, liaising between senior management and junior team members.* Drive an audience-first planning and activation agenda, collaborating with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across all media channels. *Team Leadership** Set the working style for the group and foster a positive, productive, and entrepreneurial team culture.* Demonstrate a strong working knowledge of media across all channels and apply a data-driven approach.* Utilize strong analytic and technical knowledge to identify the most effective strategies to address client needs. #LI-DH1$70,000 - $125,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*