Associate Director, HRL Content & Marketing Ops

The University of North Carolina; Charlotte (NC); On-site; USD 70,000 - 75,000; Full time

Job summary

The University of North Carolina is seeking an Associate Director for HRL Content Operations to lead housing content efforts, develop comprehensive communication strategies, and coordinate across print, digital, and multimedia channels.

You will work with campus partners to ensure messaging aligns with branding standards, manage content calendars, and oversee crisis communications for Housing and Residence Life.

Qualifications

• Graduation from a four-year college or university with a major in a closely related field and five years of progressive experience in the area; or an equivalent combination of training and experience.
• Five years of experience using Adobe Creative Suite.

Responsibilities

• Lead and coordinate content alignment for all department media across housing operations.
• Plan and coordinate marketing campaigns, advertising, social media, web content management, and video production.
• Write, edit, and evaluate content; manage content calendars and campaigns across print, digital, and web platforms.
• Collaborate with University Communications and campus partners to ensure content aligns with branding standards and priorities.
• Oversee crises and time-sensitive messaging and advise senior leaders on communication strategies.

Skills

Branding

Editorial standards (AP style)

Digital content strategy

Social media management

Storytelling

Data analysis

Project management

Interpersonal communication

Education

Master’s degree in communications/marketing/higher education

Bachelor’s degree in a related field

Tools

Adobe Creative Cloud

Illustrator

InDesign

Photoshop

Job description

The University of North Carolina is seeking an Associate Director for HRL Content Operations to lead housing content efforts, develop comprehensive communication strategies, and coordinate across print, digital, and multimedia channels.

You will work with campus partners to ensure messaging aligns with branding standards, manage content calendars, and oversee crisis communications for Housing and Residence Life.