Housing & Residence Life Content Strategy Lead

Williams College; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Williams College seeks a seasoned marketing and communications leader to drive HRL content strategy and multi-channel campaigns. You will manage content creation, calendars, and cross-department collaborations, ensuring AP style branding across digital and print media.

The role also oversees crisis messaging and media coordination, with a focus on data-driven improvements. Ideal candidates bring 5+ years in higher education communications, strong Adobe skills, and experience leading

Qualifications

• Graduation from a four-year college with a related major.
• Five years of progressive experience in marketing/communications.
• Five years of experience using Adobe Creative Suite.

Responsibilities

• Lead development and execution of HRL content strategy aligned with priorities.
• Plan and implement marketing campaigns across print, digital, social, and video.
• Serve as primary lead for HRL communications, including crisis messaging.
• Create clear content for internal and external audiences with AP style.
• Manage multiple projects with timelines and deliverables.
• Lead content calendars, workflows, and vendor coordination for materials.
• Maintain and update web content, images, and navigation.
• Lead social media strategy across platforms (Instagram, Facebook, YouTube).
• Coordinate photography and videography, including scripts and storyboards.
• Collaborate with University Communications and campus partners; advise stakeholders.
• Analyze metrics to improve content strategies; train staff on tools and best practices.

Skills

Content strategy

Project management

Leadership

Communication

Editorial standards

Education

Bachelor’s degree in related field

Master’s degree in communications or related field

Tools

Adobe Creative Suite

Adobe Creative Cloud

CMS

Video production tools

Job description

Williams College seeks a seasoned marketing and communications leader to drive HRL content strategy and multi-channel campaigns. You will manage content creation, calendars, and cross-department collaborations, ensuring AP style branding across digital and print media.

The role also oversees crisis messaging and media coordination, with a focus on data-driven improvements. Ideal candidates bring 5+ years in higher education communications, strong Adobe skills, and experience leading