Associate Director for HRL Content Operations

The University of North Carolina

Charlotte (NC)

On-site

USD 70,000 - 75,000

Full time

14 days+

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Job summary

The University of North Carolina is seeking an Associate Director for HRL Content Operations to lead housing content efforts, develop comprehensive communication strategies, and coordinate across print, digital, and multimedia channels.

You will work with campus partners to ensure messaging aligns with branding standards, manage content calendars, and oversee crisis communications for Housing and Residence Life.

Qualifications

Graduation from a four-year college or university with a major in a closely related field and five years of progressive experience in the area; or an equivalent combination of training and experience.
Five years of experience using Adobe Creative Suite.

Responsibilities

Lead and coordinate content alignment for all department media across housing operations.
Plan and coordinate marketing campaigns, advertising, social media, web content management, and video production.
Write, edit, and evaluate content; manage content calendars and campaigns across print, digital, and web platforms.
Collaborate with University Communications and campus partners to ensure content aligns with branding standards and priorities.
Oversee crises and time-sensitive messaging and advise senior leaders on communication strategies.

Skills

Branding

Editorial standards (AP style)

Digital content strategy

Social media management

Storytelling

Data analysis

Project management

Interpersonal communication

Education

Master’s degree in communications/marketing/higher education

Bachelor’s degree in a related field

Tools

Adobe Creative Cloud

Illustrator

InDesign

Photoshop

Job description

Associate Director for HRL Content Operations

Working Title Associate Director for HRL Content Operations

Position Designation

Position Designation EHRA Non-Faculty

Employment Type

Employment Type Permanent - Full-time

Months per Year 12

Work Schedule

Monday through Friday, 8:00 a.m. to 5:00 p.m. This position may also require occasional weekend work to support HRL events and Residence Hall openings and closings.

Hours per week 40

FLSA Status

FLSA Status Exempt

Division

Department

Department Housing and Residence Life (Adm)

Work Location

Work Location Housing and Residence Life (HRL) building

Salary Range

Salary Range $70,000 - $75,000

Primary Purpose of Department

Within the Division of Student Affairs, the mission of Housing and Residence Life is to create communities in partnership with residential students that are inclusive, safe, well-maintained, and intentionally developed to facilitate their academic, personal, and professional growth. This department comprises four (4) sub-units: Business Services; Facilities Operations; Administration and Assessment; and Residence Life.

The Business Services unit is responsible for managing the department’s budget and financial affairs, purchasing activities, and providing general HR support for employees and the management team. Additionally, this unit provides oversight of the residence hall Security Services.

Primary Purpose of Position

The Associate Director for HRL Content Operations leads and coordinates content alignment for all department media in support of ongoing housing operations, including housing application cycles; residence hall move-in and move-out; facility service and disruption updates; and residence hall programs and events. Critical responsibilities include, but are not limited to, the planning and coordination of marketing campaigns, advertising, social media, web content management, creative services, video, copywriting/editing, and assessment of content programs. This position is responsible for building positive working relationships with University Communications, Student Affairs Marketing and Communications, as well as other campus partners to ensure HRL services, programs, and events are situated in the appropriate media channels to support student success. The Associate Director is the primary lead for Housing and Residence Life’s marketing and communication efforts, including related crisis management communication activities.

Summary of Position Responsibilities

The Associate Director for HRL Content Operations provides leadership and strategic direction for Housing and Residence Life’s marketing, communications, and content initiatives. This position leads the development, coordination, and execution of comprehensive communication strategies that support key housing operations, programs, services, and events, including housing application cycles, residence hall openings and closings, facility updates, and other student-facing initiatives. The Associate Director serves as the department’s primary lead for marketing and communications, including crisis, emergency, and time-sensitive messaging, while ensuring content aligns with Housing and Residence Life, Student Affairs, and University priorities and branding standards.

The position oversees content development and marketing efforts across print, digital, web, social media, video, and other emerging platforms. Responsibilities include developing and managing content calendars and campaigns; writing and editing content; managing web and social media content; coordinating photography and videography; developing promotional and branded materials; and managing multiple projects and vendor relationships. The Associate Director also works closely with University Communications, Student Affairs Marketing and Communications, departmental stakeholders, and other campus partners to advise on communication strategies, evaluate the effectiveness of content and campaigns, and continuously improve Housing and Residence Life’s communication efforts.

Graduation from a four-year college or university with a major in a closely related field and five years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience. Five years of experience using Adobe Creative Suite.

Preferred Education, Knowledge, Skills and Experience

Preferred Education, Knowledge, Skills and Experience:

Master’s degree in communications, marketing, higher education, or a related field
Three (3) years of Marketing or Content experience within a Higher Education setting
Demonstrated experience leading comprehensive marketing and communication strategies
Strong knowledge of branding, editorial standards (including AP style), and digital content strategy
Experience managing social media platforms, web content, and digital campaigns
Proficiency with Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
Experience with video production, photography coordination, and storytelling through multimedia
Familiarity with project management tools and content management systems
Ability to analyze data and metrics to assess effectiveness of communication strategies
Strong interpersonal skills with the ability to consult and advise senior leaders and campus partners

Necessary Certifications/Licenses

Preferred Certifications/Licenses

Special Notes to Applicants

Posting Open Date

Posting Open Date 08/19/2026

Posting Close Date

Posting Close Date 09/20/2026

Open Until Filled No

Proposed Hire Date

Proposed Hire Date 10/01/2026

If time-limited please indicate appointment end date

Contact Information

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* How did you hear about this employment opportunity?
- UNC Charlotte Website
- HERC Job Board
- Inside Higher Education
- Mitatech Circa (formerly known as Local JobNetwork)
- Another Website
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Other
Where did you learn about this posting?
(Open Ended Question)
* Have you graduated from a four-year college or university with a major in a closely related field and five years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment, or an equivalent combination of training and experience?
- Yes, at least a our-year college or university with a major in a closely related field and five years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment.
- Yes, an associate's degree with a major in a closely related field and seven years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment.
- Yes, a high school diploma/GED and ten years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment.
- No