Associate Director for Housing and Residence Life Content Operations

Williams College; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Williams College seeks a seasoned marketing and communications leader to drive HRL content strategy and multi-channel campaigns. You will manage content creation, calendars, and cross-department collaborations, ensuring AP style branding across digital and print media.

The role also oversees crisis messaging and media coordination, with a focus on data-driven improvements. Ideal candidates bring 5+ years in higher education communications, strong Adobe skills, and experience leading

Qualifications

• Graduation from a four-year college with a related major.
• Five years of progressive experience in marketing/communications.
• Five years of experience using Adobe Creative Suite.

Responsibilities

• Lead development and execution of HRL content strategy aligned with priorities.
• Plan and implement marketing campaigns across print, digital, social, and video.
• Serve as primary lead for HRL communications, including crisis messaging.
• Create clear content for internal and external audiences with AP style.
• Manage multiple projects with timelines and deliverables.
• Lead content calendars, workflows, and vendor coordination for materials.
• Maintain and update web content, images, and navigation.
• Lead social media strategy across platforms (Instagram, Facebook, YouTube).
• Coordinate photography and videography, including scripts and storyboards.
• Collaborate with University Communications and campus partners; advise stakeholders.
• Analyze metrics to improve content strategies; train staff on tools and best practices.

Skills

Content strategy

Project management

Leadership

Communication

Editorial standards

Education

Bachelor’s degree in related field

Master’s degree in communications or related field

Tools

Adobe Creative Suite

Adobe Creative Cloud

CMS

Video production tools

Job description

The last day to apply is September 20, 2026.

If you have additional questions, please contact our Human Resource Department:

Application screening by the search committee will begin September 21, 2026.

Anticipated start month is October 2026.

DUTIES AND RESPONSIBILITIES

• Lead and oversee the development and execution of Housing and Residence Life (HRL) content strategy aligned with departmental, divisional, and university priorities
• Plan, coordinate, and implement marketing campaigns across print, digital, web, social media, and video platforms
• Serve as the primary lead for HRL communications, including crisis and emergency messaging
• Develop, write, and edit clear, concise, and engaging content for internal and external audiences in alignment with AP style and university branding standards
• Manage multiple projects simultaneously, including establishing timelines, tracking deliverables, and ensuring deadlines are met
• Create and manage content calendars and workflows for marketing and communications initiatives
• Coordinate design and production of promotional materials and collaborate with vendors for printing and branded merchandise
• Maintain and update web content, including pages, images, and navigation
• Lead social media strategy and execution across platforms such as Instagram, Facebook, YouTube, and emerging channels
• Coordinate photography and videography efforts, including scripting and storyboard development for video content
• Build and maintain collaborative relationships with University Communications, Student Affairs Marketing, and other campus partners
• Consult and advise departmental stakeholders on marketing strategies and communication approaches
• Assess the effectiveness of content strategies using metrics, feedback, and best practices, and implement continuous improvements
• Train and guide staff on communication tools, marketing technologies, and best practices

The minimum qualifications are below:

• Graduation from a four-year college or university with a major in a closely related field and
• Five years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment; or
• An equivalent combination of training and experience.
• Five years of experience using Adobe Creative Suite.

Preferred Education, Knowledge, Skills and Experience:

• Master’s degree in communications, marketing, higher education, or a related field
• Three years of demonstrated leadership experience in marketing and communications within a higher education setting.
• Demonstrated experience leading comprehensive marketing and communication strategies
• Strong knowledge of branding, editorial standards (including AP style), and digital content strategy
• Experience managing social media platforms, web content, and digital campaigns
• Proficiency with Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
• Experience with video production, photography coordination, and storytelling through multimedia
• Familiarity with project management tools and content management systems
• Ability to analyze data and metrics to assess the effectiveness of communication strategies
• Strong interpersonal skills with the ability to consult and advise senior leaders and campus partners

If you have additional questions, please contact our Human Resource Department:

Application screening by the search committee will begin September 21, 2026.

Anticipated start month is October 2026.