Associate Director, Commerce Strategy

WPP Media; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Competitive medical insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media seeks an Associate Director of Commerce Strategy to lead initiatives in retail media and commerce solutions. This role demands creativity to solve complex problems while collaborating across various client accounts and agencies. Applicants should possess a bachelor's degree in marketing or related fields, with a strong track record in commerce strategy and analytics.

Qualifications

• 5+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
• Ability to execute effective media plans that achieve business objectives.
• Experience with retail bid management platforms.

Responsibilities

• Contribute to upleveling account management and improve service to clients.
• Support integration between commerce and brand media.
• Develop trainings and frameworks for retail media.

Skills

Communication

Project Management

Analytical Skills

Education

Bachelor's degree in marketing, advertising, or a related field

Tools

Microsoft Office Suite

Job description

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

Role Summary & Impact

The Associate Director, Commerce Strategy role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Key Responsibilities

• Contribute to upleveling account management and improve how we serve WPP Media’s Commerce clients across agencies.
• Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
• Support the integration between commerce and brand media to develop end-to-end media plans for clients.
• Manage relationships to ensure delivery of first-to-market media solutions.
• Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
• Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
• Lead the adoption of WPP Media Commerce for new business and existing accounts
  
  

Requirements

• Bachelor's degree in marketing, advertising, or a related field.
• 5+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
• Ability to execute effective media plans that achieve business objectives.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Drive to learn and understand the retail landscape and the latest trends in commerce media.
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.
  
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

requisitionid:28419

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Advertising Services, Marketing Services, and Technology, Information and Internet

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