Associate Director / Director of Publicity

Zibby Media; New York (NY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

An established industry player is on the lookout for a strategic Associate Publicity Director or Publicity Director to lead dynamic publicity campaigns for both fiction and non-fiction titles. This role offers a unique opportunity to collaborate closely with talented authors, utilizing deep media relationships to secure impactful coverage. The ideal candidate will thrive in a fast-paced environment, showcasing exceptional communication skills and a passion for the literary landscape. Join a forward-thinking team where your creativity will shine and make a significant impact on the publishing program.

Benefits

Medical Benefits

Dental Benefits

401k Plan

Qualifications

• 3+ years of book publicity experience required.
• Strong network of media contacts in the literary space.

Responsibilities

• Develop and execute strategic publicity campaigns for frontlist titles.
• Build and maintain relationships with key media contacts.
• Craft compelling press materials and support authors.

Skills

Media Relationships

Communication Skills

Publicity Campaign Management

Creative Pitching

Organization Skills

Interpersonal Skills

Education

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Bachelor’s degree in English

Bachelor’s degree in Journalism

Job description

Zibby Media is seeking a strategic and creative Associate Publicity Director or Publicity Director
to lead and manage all aspects of publicity campaigns for our frontlist and key backlist titles.
This is an exciting opportunity to work closely with fiction and non-fiction authors on Zibby
Publishing’s list.

The ideal candidate will have deep media relationships, exceptional communication skills, a
proven track record of securing impactful coverage for books and authors, and the ability to
pivot as new media opportunities develop. This role will be responsible for the strategic planning
of launch campaigns, securing effective media placement, and developing creative pitching
angles for books and authors. We are looking for a highly motivated, strategic thinker who is
excited to collaborate with other team members on creative campaigns for our publishing
program.

Responsibilities
Develop and execute creative and strategic publicity campaigns for frontlist titles.
Build and maintain strong relationships with key media including broadcast, print, and
digital media contacts.
Participate in seasonal pitch meetings with key media contacts to strengthen
relationships and seed early coverage.
Oversee departmental plans for author tours, media interviews, book signings, festival
appearances, and virtual events.
Craft compelling press materials, including press releases and pitch letters.
Develop talking points with authors and brief them on interview preparation,
accompanying them to interviews where appropriate.
Support authors in developing off-the-book page essays, feature ideas, and serial
placement.
Monitor, analyze, and report on publicity campaign results, media coverage, and industry
trends.
Support additional brand extensions of Zibby Media including podcast and events.
Qualifications
Bachelor’s degree in Communications, Public Relations, English, Journalism, or related
field.
3+ years of book publicity experience.
Strong network of media contacts in the literary space.
Excellent written and verbal communication skills.
Great organization skills and attention to detail.

Ability to lead a departmental team, managing multiple projects and deadlines in a
fast-paced environment.
Passion for books and authors and a deep understanding of the literary landscape and
publishing industry.
High-touch author care and attentive communication with authors and agents.
Strong interpersonal skills.

This position requires three days in the NYC office each week, with travel for author tours and
events as needed.

Hiring Salary: $90,000 - $150,000

This range represents the anticipated low and high end of the salary for this position and will be
determined by factors including but not limited to: applicant’s education, experience, knowledge,
skills and abilities, geographic location, as well as internal equity and alignment with market
data.

Medical and dental benefits. 401k.

Zibby Media is an Equal Opportunity Employer. All qualified applicants will receive consideration
for employment without regard to race, national origin, religion, age, color, sex, sexual
orientation, gender identity, disability, or protected veteran status.

To Apply:
All qualified applicants should send a LinkedIn profile, resume, and a cover letter explaining why
you’re right for this role and share specific ideas you would bring to Zibby Media's social
presence. Send all materials in PDF format to [e-mail].