Associate Manager, Paid Social

Bazeta; Northern (KY); Hybrid; USD 66,000 - 77,000; Full time

Benefits offered by this job

Unlimited PTO

Work from anywhere options

Medical insurance

Parental leave

401(k) matching

Job summary

Wpromote is seeking an Associate Manager, Paid Social to execute full-funnel campaigns for multiple clients. This hands-on role focuses on campaign setup, optimization, analysis, and client communications, contributing to an integrated paid media team.

The role emphasizes analytical, strategic thinking and collaboration with cross-functional teams, with remote work options and ongoing access to tools like AI-enabled automation.

Qualifications

• 2+ years of paid media advertising experience.
• Two- or four-year degree in business, marketing, or related field.
• Experience in paid social on platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn).
• Strong knowledge of Meta Ads Manager and Google Analytics.
• Meta Blueprint Certification preferred.

Responsibilities

• Fully manage paid social campaign set-ups, activations, and day-to-day optimizations across major platforms.
• Formulate paid social strategies for client businesses with full-funnel testing.
• Own day-to-day client communications and performance updates.
• Analyze and report on social KPIs using AI-enabled tools to speed work.
• Collaborate with internal teams to align social with cross-channel plans.
• Stay updated on trends and present findings to clients and team.

Skills

Paid media advertising

Media planning/buying

Social platforms

Meta Ads Manager

Google Analytics

Meta Blueprint Certification

Analytical mindset

Client communication

Education

Business/Marketing degree

Tools

Google Suite

Excel

Google Slides

Asana

Sprinklr

Smartly

Job description

# Associate Manager, Paid SocialUnited States2 days agoID 749884Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: WpromoteLevel: Senior## DescriptionThe Role Wpromote is looking for a sharp Associate Manager, Paid Social to join our team and help execute full-funnel paid social campaigns for a portfolio of exciting clients. This is a hands-on, individual-contributor role focused on campaign execution, analysis, and client communication — the foundation of Wpromote's paid social discipline, and a growing part of our vision for an integrated paid media team spanning paid social, paid search, creative, analytics, and programmatic. We're looking for someone who's analytical, strategic, proactive, and conversion-focused, with a hustler's mentality and genuine curiosity about how paid social platforms, AI-enabled tools, and automation are changing the way we work. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options\\* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass Credits and more! The anticipated annual salary for this role will range from $66k-$77k based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above). \\*This position may be performed remotely in most states within the US, with some exclusions \\*\\*While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! \\*\\*\\*This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers , it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-JJ #LI-Remote You Will Be • Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X) • Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives • Owning day-to-day client communications, including performance updates and next-step recommendations • Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently • Collaborating with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy that's integrated into broader cross-channel media plans • Staying on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and presenting these findings in department meetings and to clients • Helping lead audits and RFPs to win new business • Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching You Must Have • 2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment • Two- or four-year degree in business, marketing, or a related discipline • Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.) • Strong knowledge of Meta Ads Manager • Familiarity with Google Analytics or similar analytics tools • Meta Blueprint Certification preferred • Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools • Continually seeks innovative and breakthrough ideas, approaches, and solutions • Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail Nice to Have • Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr • Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social • Interest in contributing to new business pitches, audits, or account growth planning