Associate Director, Digital Strategy & Campaigns

BeiGene, Ltd.; Northern (KY); Hybrid; USD 156,000 - 206,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

FSA/HSA

Life Insurance

Paid Time Off

Wellness

Job summary

BeOne Medicines Ltd. is seeking an Associate Director of Digital Execution in the United States to lead digital and non-personal promotion strategy for the BRUKINSA brand. You will oversee omnichannel campaigns, content development, agency relationships, and budget with regulatory compliance.

Strong pharma digital background required. The role emphasizes cross-functional partnership with marketing, analytics, and technology teams, and involves travel up to 10–15% as needed.

Qualifications

• 5+ years of digital marketing experience in the pharmaceutical industry.
• Led creation of brand media/digital strategy and compliant execution plans per FDA guidelines.
• Experience with marketing tech platforms and omnichannel orchestration tools.

Responsibilities

• Develop and execute digital and NPP strategy for BRUKINSA aligned with brand priorities.
• Lead content development and targeted execution across digital channels.
• Manage digital budget, ROIs, and cross-functional collaboration for campaigns.

Skills

Digital marketing

Cross-functional collaboration

Analytics

Budget management

Communication

Education

Bachelor's degree in business/marketing/life sciences

MBA preferred

Tools

Veeva

Claravine

AI-enabled content tools

Job description

BeOne Medicines Ltd. is seeking an Associate Director of Digital Execution in the United States to lead digital and non-personal promotion strategy for the BRUKINSA brand. You will oversee omnichannel campaigns, content development, agency relationships, and budget with regulatory compliance.

Strong pharma digital background required. The role emphasizes cross-functional partnership with marketing, analytics, and technology teams, and involves travel up to 10–15% as needed.