Associate Director, Digital Brand Execution

BeOne Medicines; Emeryville (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

BeOne Medicines seeks an Associate Director of Digital Execution to support the marketing brand lead with omnichannel digital and NPP strategy execution for BRUKINSA, requiring deep cross-functional collaboration and strong pharma digital experience.

You will manage HCP media agency relationships and budget, lead end-to-end campaigns across display, social, email, and paid search, and ensure compliance with FDA guidelines while driving growth and ROI.

Qualifications

• BS/BA with at least 5 years in digital marketing, pharma preferred.
• Led creation of brand media/digital strategy and execution plans.
• Experience developing campaigns compliant with FDA promotional guidelines.
• Familiar with marketing technology platforms including Veeva and analytics tools.
• Strong communication and collaboration skills.

Responsibilities

• Develop and execute digital and NPP strategy for BRUKINSA.
• Lead end-to-end digital campaigns across channels and websites.
• Manage agency relationships and budget for the brand.
• Collaborate with cross-functional teams to share data publications.
• Monitor campaign performance and optimize ROI.

Skills

Digital marketing

Agency management

Omnichannel strategy

FDA guidelines

Veeva

Claravine

AI-enabled content tools

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in business/marketing/life sciences

MBA or advanced degree

Tools

Veeva

Claravine

AI-enabled content tools

Job description

BeOne Medicines seeks an Associate Director of Digital Execution to support the marketing brand lead with omnichannel digital and NPP strategy execution for BRUKINSA, requiring deep cross-functional collaboration and strong pharma digital experience.

You will manage HCP media agency relationships and budget, lead end-to-end campaigns across display, social, email, and paid search, and ensure compliance with FDA guidelines while driving growth and ROI.