Associate Director, Digital Execution

BeOne Medicines; Emeryville (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

BeOne Medicines seeks an Associate Director of Digital Execution to support the marketing brand lead with omnichannel digital and NPP strategy execution for BRUKINSA, requiring deep cross-functional collaboration and strong pharma digital experience.

You will manage HCP media agency relationships and budget, lead end-to-end campaigns across display, social, email, and paid search, and ensure compliance with FDA guidelines while driving growth and ROI.

Qualifications

• BS/BA with at least 5 years in digital marketing, pharma preferred.
• Led creation of brand media/digital strategy and execution plans.
• Experience developing campaigns compliant with FDA promotional guidelines.
• Familiar with marketing technology platforms including Veeva and analytics tools.
• Strong communication and collaboration skills.

Responsibilities

• Develop and execute digital and NPP strategy for BRUKINSA.
• Lead end-to-end digital campaigns across channels and websites.
• Manage agency relationships and budget for the brand.
• Collaborate with cross-functional teams to share data publications.
• Monitor campaign performance and optimize ROI.

Skills

Digital marketing

Agency management

Omnichannel strategy

FDA guidelines

Veeva

Claravine

AI-enabled content tools

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in business/marketing/life sciences

MBA or advanced degree

Tools

Veeva

Claravine

AI-enabled content tools

Job description

General Description:

The Associate Director of Digital Execution will support the marketing brand lead with digital and non-personal promotion (NPP) strategy execution, spanning omnichannel media, content development, congress NPP, and evolving content innovation. The role requires deep cross-functional collaboration and manages the HCP media agency relationship and budget. A strong background in digital marketing in the pharmaceutical industry is required.

Essential Functions of the Job:

Strategy Development and Content Creation

• Develop and execute comprehensive digital and NPP strategy for BRUKINSA that aligns to overall brand strategy and hematology franchise priorities
• Lead the content development and segmented execution of campaign messages and tactics through relevant digital channels, including websites, display banners, social media, NPP emails, paid search, and custom digital activations
• Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
• Represent all digital materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements

Campaign Management

• Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, and custom digital programs, and website
• Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization
• Lead annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models and analysis, and approving tactical recommendations within the allocated budget

Collaboration and Communication

• In collaboration with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams, identify and leverage digital opportunities to enhance brand presence and drive growth
• Partner with cross-functional teams to ensure coverage and dissemination of key data publications
• Communicate digital and NPP plans and results to key stakeholders. Serve as digital lead in priority organization workstreams as needed

Budget Management

• Manage the digital marketing budget for the Brukinsa brand, including contract review, invoice review and approval, budget reconciliation, and phasing management
• Ensure effective allocation of resources to maximize ROI

Preferred Qualifications:

• BS/BA with at least 5 years of digital marketing, including in the pharmaceutical industry
• Must have led creation of brand media/digital strategy and execution plans with experience in developing and executing campaigns that adhere to FDA promotional guidelines
• Experience with marketing technology platforms including Veeva, media management/reporting tools, content tagging/taxonomy systems (e.g., Claravine), and AI-enabled content or omnichannel orchestration tools
• Strong understanding of digital marketing channels, tools, and best practices
• Excellent analytical skills and the ability to interpret data to drive decision-making
• Strong project management and organizational skills
• Excellent communication and collaboration skillsYou;ele;2
• Ability to work in a fast-paced environment

Education Required:

• Bachelor’s degree in business, marketing, life sciences or a related field
• MBA or advanced degree preferred

Supervisory Responsibilities:

• No, however, it will require significant agency management, and cross-functional team leadership

Computer Skills:

• PC, Microsoft Office

Travel:

• 10-15%

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.