Associate Director, Digital Execution

BeOne Medicines; United States; On-site; USD 156,000 - 206,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

FSA/HSA

Life Insurance

Paid Time Off

Wellness program

Job summary

BeOne Medicines seeks an Associate Director of Digital Execution to support the marketing brand lead with digital and non-personal promotion strategy, spanning omnichannel media, content development, congress NPP, and evolving content innovation.

The role requires deep cross-functional collaboration and manages the HCP media agency relationship and budget; a strong background in pharmaceutical digital marketing is required.

Qualifications

• Bachelor's degree in business, marketing, life sciences or a related field
• MBA or advanced degree preferred
• 5+ years of digital marketing experience in pharma

Responsibilities

• Develop and execute digital and NPP strategy for BRUKINSA across digital channels
• Lead content development and segmented execution of campaigns (websites, banners, social, emails, paid search)
• Oversee cross-functional collaboration and budget management for media and agencies
• Ensure regulatory, legal, and compliance requirements are met for all digital materials

Skills

Digital marketing

Agency management

Cross-functional leadership

FDA guidelines

Analytics

Project management

Communication

Education

Bachelor's degree in business/marketing/life sciences

MBA or advanced degree

Tools

Veeva

Tagging systems

AI content tools

Media management tools

Job description

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description

The Associate Director of Digital Execution will support the marketing brand lead with digital and non-personal promotion (NPP) strategy execution, spanning omnichannel media, content development, congress NPP, and evolving content innovation. The role requires deep cross-functional collaboration and manages the HCP media agency relationship and budget. A strong background in digital marketing in the pharmaceutical industry is required.

Essential Functions Of The Job

Strategy Development and Content Creation

• Develop and execute comprehensive digital and NPP strategy for BRUKINSA that aligns to overall brand strategy and hematology franchise priorities
• Lead the content development and segmented execution of campaign messages and tactics through relevant digital channels, including websites, display banners, social media, NPP emails, paid search, and custom digital activations
• Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
• Represent all digital materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements

Campaign Management

• Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, and custom digital programs, and website
• Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization
• Lead annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models and analysis, and approving tactical recommendations within the allocated budget

Collaboration and Communication

• In collaboration with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams, identify and leverage digital opportunities to enhance brand presence and drive growth
• Partner with cross-functional teams to ensure coverage and dissemination of key data publications
• Communicate digital and NPP plans and results to key stakeholders. Serve as digital lead in priority organization workstreams as needed

Budget Management

• Manage the digital marketing budget for the Brukinsa brand, including contract review, invoice review and approval, budget reconciliation, and phasing management
• Ensure effective allocation of resources to maximize ROI

Preferred Qualifications

• BS/BA with at least 5 years of digital marketing, including in the pharmaceutical industry
• Must have led creation of brand media/digital strategy and execution plans with experience in developing and executing campaigns that adhere to FDA promotional guidelines
• Experience with marketing technology platforms including Veeva, media management/reporting tools, content tagging/taxonomy systems (e.g., Claravine), and AI-enabled content or omnichannel orchestration tools
• Strong understanding of digital marketing channels, tools, and best practices
• Excellent analytical skills and the ability to interpret data to drive decision-making
• Strong project management and organizational skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced environment

Education Required

• Bachelor’s degree in business, marketing, life sciences or a related field
• MBA or advanced degree preferred

Supervisory Responsibilities

• No, however, it will require significant agency management, and cross-functional team leadership

Computer Skills

• PC, Microsoft Office

Travel

• 10-15%

Global Competencies

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

Salary Range: $155,800.00 - $205,800.00 annually

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact [e-mail].