Associate Director, Digital Strategy

Carter Murray; United States; On-site; USD 150,000 - 175,000; Full time

Job summary

Carter Murray seeks an Associate Director of Digital to act as the strategic partner and #2 to the Head of Digital. This highly visible, client-facing role drives digital strategy across key B2B accounts and oversees campaign performance.

The role translates data into clear business recommendations, guides teams, and strengthens senior client relationships while shaping integrated campaigns across paid media, search, ABM, and programmatic channels.

Qualifications

• Strong agency-side digital marketing experience in a B2B environment.
• Expertise in digital strategy, performance marketing, and paid media.
• Experience with Google Ads, LinkedIn Ads, GA4, SEO, and ABM platforms.
• Excellent analytics, campaign measurement, and optimization skills.
• Proven ability to lead senior client relationships and present strategic recommendations.

Responsibilities

• Lead digital strategy and planning across multiple B2B client accounts.
• Serve as primary digital counterpart to senior client stakeholders.
• Lead client meetings, strategic presentations, and performance discussions.
• Oversee campaigns across paid media, search, ABM, and programmatic channels.
• Review team output and provide strategic direction.
• Analyze campaign performance and identify optimization opportunities.
• Conduct digital audits and support onboarding of new clients.
• Partner with account managers and cross-functional specialists.
• Identify opportunities to strengthen client programs and grow accounts.
• Stay informed on evolving trends in digital marketing, AI-driven search, and measurement.

Skills

Digital strategy

B2B marketing

Client relationship management

Team leadership

Executive communication

Analytics & optimization

Campaign performance

Strategic partnerships

Tools

Google Ads

LinkedIn Ads

GA4

SEO

ABM platforms

Programmatic

Job description

Base Salary: $150,000–$175,000, plus bonus and potential long-term incentives

A growing, award-winning marketing agency is seeking an Associate Director of Digital to serve as the strategic partner and #2 to its Head of Digital. This is a highly visible, client-facing opportunity for an experienced agency leader who can combine deep digital expertise with strong strategic and relationship-management skills.

The Associate Director will lead digital strategy across key B2B accounts, oversee campaign performance, and serve as a trusted advisor to senior client stakeholders. The ideal candidate understands the details behind the work but can operate at a higher level by guiding teams, evaluating performance, and translating data into clear business recommendations.

Key Responsibilities

• Lead digital strategy and planning across multiple B2B client accounts.
• Serve as the primary digital counterpart to senior client stakeholders.
• Lead client meetings, strategic presentations, and performance discussions.
• Oversee integrated campaigns across paid media, search, ABM, and programmatic channels.
• Review team output and provide clear strategic direction and feedback.
• Analyze campaign performance and recommend opportunities for optimization.
• Conduct digital audits and support the onboarding of new clients.
• Partner closely with account managers and cross-functional specialists.
• Identify opportunities to strengthen client programs and grow accounts.
• Stay informed on evolving trends in digital marketing, AI-driven search, and measurement.

Qualifications

• Strong agency-side digital marketing experience, ideally within a B2B environment.
• Expertise in digital strategy, performance marketing, and paid media.
• Experience with Google Ads, LinkedIn Ads, GA4, SEO, and account-based marketing.
• Familiarity with Demandbase or comparable ABM platforms, programmatic advertising, and marketing technology.
• Strong understanding of analytics, campaign measurement, and optimization.
• Proven experience leading senior client relationships and presenting strategic recommendations.
• Ability to delegate effectively while remaining close enough to the work to ensure quality.
• Polished communication skills, executive presence, and the ability to establish credibility quickly.