Associate Director, Digital Marketing (CHOC Foundation)

CHOC Children's; Orange (CA); On-site; USD 54,000 - 108,000; Full time

Job summary

CHOC Children's in Orange, CA seeks an Associate Director of Digital Marketing to build and manage CHOC’s online communities and lead digital campaigns that support children's health. This role partners with the Foundation Marketing and Donor Engagement teams to create compelling content and drive engagement across platforms.

The position focuses on developing social strategies, content creation, calendar management, metrics analysis, and stakeholder communication, with a leadership presence in

Qualifications

• Five years of social media management with a portfolio of community-building work.
• At least three years in digital marketing with Salesforce experience.
• Preferred: content creation for social platforms and targeted campaigns.

Responsibilities

• Lead the management of CHOC’s online communities and engagement.
• Plan and execute digital marketing campaigns and donor funnels.
• Create engaging content (written and visual) for social channels.
• Develop and implement social media strategies and calendars.
• Analyze metrics, report opportunities, and engage stakeholders.

Skills

Social media management

Leadership

Communication

Project management

Strategic thinking

Education

Degree in Communications/Marketing/Graphic Design

Tools

Salesforce

Adobe Creative Suite

MS Office

Excel

PowerPoint

Access

Job description

Why CHOC?

At CHOC, we strive to be the leading destination of children’s health by providing exceptional and innovative care. We are responsible for the overall health of our community’s pediatric population in our hospitals, clinics, and practices. And because of our breadth of care, your career at CHOC can be as diverse and fulfilling as you determine. CHOC’s compensation structure, benefits offerings, and career development programs are geared to helping you achieve your professional and personal goals.

Work Location

Orange, California

Work Shift

Day – 08hrs (United States of America)

Why CHOC?

At CHOC, we strive to be the leading destination of children’s health by providing exceptional and innovative care. We are responsible for the overall health of our community’s pediatric population in our hospitals, clinics, and practices. And because of our breadth of care, your career at CHOC can be as diverse and fulfilling as you determine. CHOC’s compensation structure, benefits offerings, and career development programs are geared to helping you achieve your professional and personal goals.

Environmental Sustainability Statement

Driven by the connection between children's health and a healthy environment, we commit to creating a healthcare model that incorporates environmental sustainability aligned with our mission to protect children's health and patient safety.

Job Summary

The Associate Director, Digital Marketing will help to build an active community invested in CHOC’s mission to nurture, advance and protect the health and well-being of children. Through their partnership with the foundation’s multi-faceted teams, they will lead the management of our online communities, support the planning and execution of digital marketing campaigns, and partner with the Foundation Marketing and Donor Engagement team to create compelling content that engages our audiences and advances the foundation's mission and vision.

Working closely with the Director, Foundation Marketing, this individual will develop and execute social media strategies across various platforms - including supporting content creation, managing social media calendars, analyzing metrics for new opportunities, reporting and engaging with stakeholders to build an engaged community. They will also provide digital marketing support and leadership in the development and execution of targeted marketing campaigns and donor funnels, focusing on building engagement with our online community. To be successful in this role, this person should have excellent communication skills and be comfortable creating engaging digital content – written and visual. As part of their role, they will be essential to building a community of support around CHOC Foundation’s programs and teams; with that, they must be comfortable acting as a voice for that audience in meetings with high-level leaders.

Pay Range

Minimum $53,955 Midpoint $80,912 Maximum $107,890 Rate of pay is determined by various factors, including but not limited to knowledge, skills, competencies, experience, education, as well as position requirements.

Experience

• Required: At least five years of experience in social media management with a portfolio of work that demonstrates past community-building efforts. At least three years of experience in digital marketing with experience in Salesforce or similar marketing platforms.
• Preferred: Experience in creating content (photo, video, copy) for social platforms and digital marketing campaigns. Experience in managing and helping to create targeted digital marketing campaigns and sales funnels.

Education

• Required: None.
• Preferred: A degree in Communications, Marketing, Graphic Design or similar experience

Training

• Required: None.
• Preferred:

Specialized Skills

• Required: Able to read; write and speak with professional quality; excellent communication skills; use computer and software programs necessary to the position, e.g., Word, Excel, PowerPoint, Access, Adobe Creative Suite; operate/troubleshoot basic office equipment required for the position. Able to relate and communicate positively, effectively, and professionally with others; provide leadership; be assertive and consistent in enforcing policies; work calmly and respond courteously when under pressure; lead, supervise, teach, and collaborate; accept direction. Able to communicate effectively in person, in writing, and on the telephone; think critically; work independently; perform basic math and statistical functions; manage multiple assignments; compose written material; work well under pressure; problem solve; organize and prioritize workload; recall information with accuracy; pay close attention to detail. Self-starter comfortable in engaging high-level leaders in strategy and marketing discussions. Ability to gain expert knowledge in specific area of responsibility. Superior management, organizational and interpersonal skills.

Licensure

• Required: None.
• Preferred: None.

Work Environments - Functional Demand

Sedentary - Very light energy level Lift 10 lbs. box overhead. Lift and carry 15 lbs. Push/pull 20 lbs. cart.

Physical Activity Requirements

Bending, Carry Objects, Climbing, Keyboard use/repetitive motion, Pinching/fine motor activities, Push/Pull, Reaching forward, Reaching overhead, Sitting, Squat/kneel/crawl (Squad & Knee), Standing, Talk or hear, Taste or smell, Twisting, Walking, Wrist position deviation

Physical Activity Lifting

Lifting (Floor to waist level) - Occasional 0-35%, Lifting (Waist level and above) - Occasional 0-35%

Sensory Requirements

Color Discrimination, Depth Perception, Far Vision, Hearing, Near Vision

Environment Requirements

Airborn Communicable Disease, Bloodborne Pathogens, Chemical, Dust Particular Matter, Extreme Noise Levels, Extreme Temperatures, Radiation, Uneven Surfaces or Elevations

Non-Discrimination Statement

CHOC does not discriminate on the basis of age, race, color, religion, national origin, ancestry, marital status, genetic information, disability, sex, gender (including pregnancy, breastfeeding, childbirth, lactation or related medical conditions), gender identity or expression, medical condition, sexual orientation, veteran status, military or uniformed service member status, or other protected characteristics in accordance with state and federal laws.

We encourage individuals from all backgrounds to apply for positions at CHOC, even if your experience doesn’t align perfectly with the listed qualifications for a particular role, as your unique experience may be a great addition to our culture for another one of our opportunities.

If you desire support or accommodations throughout the Talent Acquisition process, please inform your Talent Acquisition Partner.