Associate Director, Digital Investment (CPG Client)

Zenith; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Zenith is seeking an Associate Director, Digital Investment to cultivate client, team and marketplace relationships and optimize digital investment allocation. The role reports to the Director/Vice President of Digital Investment and guides several Negotiators.

Responsibilities include driving strategy across digital channels, negotiating with partners, and overseeing campaigns from plan through post-analysis. Strong leadership and communication are essential in this fast-paced environment.

Qualifications

• BA/BS in Marketing, Advertising or related field.
• 6+ years’ media agency experience.
• 2+ years management experience in digital investment.
• Experience buying and planning for digital.
• Strong digital background incl. DSPs, DMPs, Mobile, OLV, data and analytics.
• Knowledge of digital planning/activation tools (ComScore, PRISMA, DoubleClick).
• Experience with billing and reconciliation.
• Proven ability to foster cross-functional teamwork and client relationships.
• Demonstrated strategic thinking and strong communication skills.

Responsibilities

• Drive strategic investment across digital, social, print, OOH, and emerging media.
• Leverage marketplace knowledge to secure high-value media opportunities.
• Direct and elevate recommendations from media partners to meet objectives.
• Lead vendor/partner evaluation and provide POVs.
• Attend client briefings and contribute to media strategies and budgets.
• Oversee media plan presentations and execution within budget and timing.

Skills

Marketing/Advertising background

Media agency experience

Digital investment management

Digital buying & planning

DSPs & DMPs expertise

Billing & reconciliation

Strategic thinking

Client relationship building

Presentation & communication

Self-starter in fast-paced env

Education

BA/B.S. in Marketing/Advertising or related field

Job description

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Associate Director, Digital Investment is responsible for cultivating team, client and marketplace relationships and ensuring effective investment allocation across digital. This role will manage several Negotiators and report into the Director/Vice President of Digital Investment.

Responsibilities

• Drive the strategic agenda as it relates to investment across digital, social, print, OOH, custom content programs, and emerging media channels
• Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage
• Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.
• Establish brand guidelines and guide strategic buyers to implement best in class campaigns
• Continuously pursue new vendors/partners to assess benefit, value, and applicability; issue Partner POVs
• Attend all client media briefings and actively contribute to the development of media strategies; partner with strategy team on tactical presentations, recommendations, and budget allocations
• Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives, within budget and timing parameters
• Oversee positioning, make goods, and contributed
• Lead optimization efforts for digital campaigns; troubleshoot ad delivery and ad performance
• Partner with Analytics on weekly reporting and pacing reports; deliver and present Post Campaign Analyses with clear recommendations for future campaign optimizations
• Oversee site invoices and media reconciliations; ensure accurate and timely vendor payment
• Deliver results to build the client relationship and grow the client’s business

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• 6+ years’ media agency experience
• 2+ years management experience in digital investment
• Experience buying and planning for digital
• Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, data and analytics, etc.
• Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick)
• Strong experience with the billing and reconciliation process
• Proven ability to foster strong cross-functional teamwork, getting results across an organization
• Track record of building successful client relationships
• Demonstrated ability to think strategically
• Strong presentation, written and verbal communication skills
• Must be a self-starter who works well in a fast-paced, team-oriented environment

Additional Information

Our Publicis Groupe motto “Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/12/2026.