Senior Vice President, Integrated Investment (CPG Client)

Zenith; New York (NY); Sur place; USD 180 000 - 300 000; Plein temps

Résumé du poste

Zenith, a leading Publicis Groupe media agency in New York, seeks a senior executive to oversee investment and activation across digital and traditional channels. You will shape go-to-market strategies, manage client relationships, and drive performance through analytics and innovative buying models.

The role requires 12+ years in media buying, strong negotiation and leadership skills, and a track record of delivering value for entertainment accounts.

Qualifications

• Bachelor's degree or higher in advertising, marketing, business administration, communications or equivalent.
• 12+ years of media buying experience with progressive responsibility across channels.
• Extensive media investment across digital and video.
• Entertainment account experience strongly preferred.
• Previous team management experience.
• Strong negotiation skills and ability to add incremental value.
• Ability to package, merchandise, and sell in new opportunities.
• Strategic thinking with big-picture perspective.
• Problem-solving with solid project management.
• Independent self-starter who collaborates well.

Responsabilités

• Portfolio management of media investment across all channels including digital, linear video, social, display and programmatic.
• Lead and educate clients with new ideas, innovations and opportunities.
• Manage KPIs and ensure 100% contract compliance.
• Share best practices and standardize ways of working across teams.
• Provide thought leadership on alternative buying models and integrated projects.
• Ensure teams use best-in-class tools, techniques and systems.
• Own client relationships and education on media investment.
• Offer market trend insights and investment expertise to clients.
• Grow relationships with client-level contacts.
• Drive analytics to inform investment strategies and optimizations.
• Negotiate and implement added-value inventory and partnerships.

Connaissances

Negotiation

Merchandising concepts

Strategic thinking

Project management

Team collaboration

Communication

Microsoft Office

Formation

Bachelor's degree or higher in advertising, marketing, business administration, communications

Outils

Microsoft Office Suite

Description du poste

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The SVP, Integrated Investment oversees investment, activation, and portfolio management across all media channels primarily for an account across the CPG vertical. They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client on a regular basis. The SVP, Integrated Investment develops go to market investment strategy, recommendation and POV's, while providing effective leadership of negotiations and creating strong vendor relationships.

Responsibilities

• Portfolio management of media investment across all channels including digital and linear video, and direct digital: social, display, programmatic etc.


• Provide consistent leadership through bringing new ideas, innovations and opportunities to clients on a frequent and regular basis


• Lead management and tracking of KPIs and ensure 100% contract compliance


• Bridge gap between teams by sharing best practices and ensuring standard ways of working are employed


• Provide thought leadership in alternative buying models and integrated projects


• Ensure team members are adopting the best in class tools, techniques, and systems


• Own client relationship and education relating to media investment across all channels


• Provide counsel on marketplace trends and investment expertise for clients and client teams


• Maintain, develop and grow relationships with appropriate client level contacts


• Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications


• Manage negotiation and implementation of added value inventory, research partnerships and custom sponsorship elements when applicable


• Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise


• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media

Qualifications

• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent


• 12+ years of media buying experience, with progressive levels of responsibility, across all channels


• Extensive media investment across digital and video


• Previous experience on an entertainment account strongly preferred


• Previous team management experience


• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs


• Ability to package, merchandise, and sell in concepts and new opportunities


• Strategic thinking, ability to see the bigger picture


• Problem-solver with strong project management experience


• Self-starter with ability to work independently and in a collaborative team setting


• Excellent communication, diplomacy, and decision-making skills with the ability to think creatively


• Strong technical proficiency in Microsoft Office Suite

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

• medical coverage


• dental


• vision


• disability


• 401K


• parental and family care leave


• family forming assistance


• tuition reimbursement


• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.