Senior Analyst, Data & Platform Solutions

Publicis Groupe; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Parental leave

Job summary

Publicis Groupe is seeking a Senior Analyst, Data & Platform Solutions in New York to activate audience data and manage DMP platforms. You will collaborate with DSP/Programmatic Strategy and Attribution to enhance client investments in data-driven marketing.

The role emphasizes activating data, generating insights, and delivering reports while partnering with the media team to embed the DMP as a core planning tool.

Qualifications

• 2+ years in digital media, ad technology, ad operations, or analytics.
• Self-starter who learns quickly and contributes.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Ability to manage multiple priorities, duties and projects.
• Familiarity with basic accounting/math; basic statistics is a plus.

Responsibilities

• Manage day-to-day DMP operations.
• Execute on audience data to impact media strategies for client accounts.
• Define audiences, share data with partners, and track performance reports.
• Integrate with the media planning team to centralize the DMP as a planning tool.
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations).
• Maintain knowledge of current DMP/Programmatic media trends.

Skills

Digital media

Analytics

Communication

Education

Bachelor's degree in Marketing/Advertising/Data Science

Tools

DMP

Job description

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.

The Senior Analyst, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and the DMP.

Responsibilities

• Manage day-to-day DMP operations
• Execute on audience data to impact media strategies for client account(s)
• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
• Integrate with the media planning team to make the DMP a central tool for smarter planning
• Act as internal resource to demonstrate agency knowledge of data strategies
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)

Maintain knowledge of current DMP/Programmatic media trends

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science
• 2+ years of experience preferred in digital media, ad technology, ad operations, or analytics
• Self-starter who is quick to learn and eager to contribute
• Excellent interpersonal, verbal, written communication, and presentation skills
• Experience managing multiple, competing priorities, duties and/or projects
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

#LI-AM3

Compensation Range: USD $73,150.00 - USD $112,554.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/12/2026.