Senior Vice President, Data Governance

Zenith; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

Publicis Groupe’s PLUS+ division is seeking a Senior Vice President of Data Governance & Analytics to lead data strategy across campaigns for global brands. You will mentor teams, design processes, and articulate client requirements into scalable data solutions.

Strong leadership and communication are essential. Responsibilities include guiding data governance, managing senior stakeholders, and delivering data-driven insights.

Qualifications

• 12+ years in media or related field.
• 6+ years in a managerial or supervisory role.
• Excellent ability to communicate complex ideas to clients and senior stakeholders.
• Experience with ad servers and analytics platforms.

Responsibilities

• Lead and mentor teams within Data Governance & Analytics.
• Design and implement standardized data processes and documentation.
• Collaborate with clients to translate requirements into scalable data solutions.
• Present to senior-level clients and act as the face of the team.

Skills

Data governance

Leadership

Stakeholder management

Communication

Project management

SQL/Relational databases

Excel/Advanced analytics

Education

Bachelor’s degree

Tools

DoubleClick

Google Analytics

Adobe SiteCatalyst

DMP/DSP tools

Cloud platforms (AWS/Azure/GCP)

Job description

Company Description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

Working across various teams such as Analytics, Engineering, and Technology Activation teams, Data Governance designs and enforces the processes and protocols to manage data effectively across the ecosystem in an effort to maintain quality, consistency, availability of data needed to produce client’s marketing performance reports more efficiently. We then work to understand key decision points so we can ensure the correct business logic is applied, documented and executed. Once that data is mined, it helps to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Senior Vice President look like?

We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a problem solving mind, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics (both digital and offline), understanding of data structures and data/tech stacks/infrastructure. You should already be used to representing your team to clients, since SVPs are often the face of our Data Governance & Analytics teams. We hope you know how to bring data to life and how to manage data in a structured way that brings efficiency and scalability. We’re also hoping you have at least six years of experience managing junior-level staff members and have at least twelve years of prior professional experience.

What does a Data Governance Senior Vice President do day-to-day?

Our Senior Vice President will work very closely with their team to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing and implementing standardized processes and protocols to enable efficient data management; they also behave like Business Analysts who understand client requirements and are able to produce clear documentation to facilitate automation of data processing. The Senior Vice President will also work closely to formulate a vision for the department, and then execute on that vision with their team. As such, Senior Vice Presidents are mentors, managers, project managers, and thought leaders, all at the same time.

Qualifications

• 12+ years of work experience in media or related field
• 6+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, MIS, BI, etc.).
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
• Ability to develop frameworks, manage challenges and steer complex projects.
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
• Experience with other digital media and analytics tools such, Measurement Vendors, BI Software.
• Experience with third party research partners such as GfK, Nielsen and comScore.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Experience managing and querying relational databases.
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Experience and understanding with various cloud computing environments: AWS, Azure, GCP.

Preferred Experience

• Experience with ad verification tools such as IAS, Moat, etc.
• Experience with using or analyzing data from DMPs and DSPs.
• Knowledge of Python or other data manipulation languages.
• Experience designing databases, schemas, and ETL.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.