Associate Director, Digital Execution

BeOne Medicines Ltd.; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

BeOne Medicines Ltd. is seeking an Associate Director of Digital Execution to lead digital and NPP campaigns for the BRUKINSA brand in the US market. The role requires strong regulatory knowledge and cross-functional collaboration across marketing and analytics teams.

The candidate will manage omnichannel channels, coordinate with external partners, and drive ROI through data-driven optimization and budget oversight. Pharmacindustry experience is essential.

Qualifications

• 5+ years of digital marketing experience, including in the pharmaceutical industry.
• Led creation of brand media/digital strategy and execution plans with FDA promotional guideline compliance.
• Experience with marketing technology platforms including Veeva, media management/reporting tools, CLARAVINE, and AI-enabled content or omnichannel orchestration tools.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent analytical skills and the ability to interpret data to drive decision-making.

Responsibilities

• Develop and execute comprehensive digital and NPP strategy for BRUKINSA that aligns to overall brand strategy and hematology franchise priorities.
• Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, and custom digital programs, and website.
• Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization.
• Lead annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models and analysis, and approving tactical recommendations within the allocated budget.
• In collaboration with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams, identify and leverage digital opportunities to enhance brand presence and drive growth.
• Partner with cross-functional teams to ensure coverage and dissemination of key data publications.
• Communicate digital and NPP plans and results to key stakeholders. Serve as digital lead in priority organization workstreams as needed.
• Manage the digital marketing budget for the Brukinsa brand, including contract review, invoice review and approval, budget reconciliation, and phasing management.

Skills

Digital marketing

Campaign management

Data analysis

Cross-functional collaboration

Strategic thinking

Education

BS/BA in Marketing or related field

Tools

Veeva

Claravine

AI-enabled content tools

Job description

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description

The Associate Director of Digital Execution will support the marketing brand lead with digital and non-personal promotion (NPP) strategy execution, spanning omnichannel media, content development, congress NPP, and evolving content innovation. The role requires deep cross-functional collaboration and manages the HCP media agency relationship and budget. A strong background in digital marketing in the pharmaceutical industry is required.

Essential Functions Of The Job

Strategy Development and Content Creation

• Develop and execute comprehensive digital and NPP strategy for BRUKINSA that aligns to overall brand strategy and hematology franchise priorities
• Lead the content development and segmented execution of campaign messages and tactics through relevant digital channels, including websites, display banners, social media, NPP emails, paid search, and custom digital activations
• Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
• Represent all digital materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements

Campaign Management

• Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, and custom digital programs, and website
• Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization
• Lead annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models and analysis, and approving tactical recommendations within the allocated budget

Collaboration and Communication

• In collaboration with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams, identify and leverage digital opportunities to enhance brand presence and drive growth
• Partner with cross-functional teams to ensure coverage and dissemination of key data publications
• Communicate digital and NPP plans and results to key stakeholders. Serve as digital lead in priority organization workstreams as needed

Budget Management

• Manage the digital marketing budget for the Brukinsa brand, including contract review, invoice review and approval, budget reconciliation, and phasing management
• Ensure effective allocation of resources to maximize ROI

Preferred Qualifications

• BS/BA with at least 5 years of digital marketing, including in the pharmaceutical industry
• Must have led creation of brand media/digital strategy and execution plans with experience in developing and executing campaigns that adhere to FDA promotional guidelines
• Experience with marketing technology platforms including Veeva, media management/reporting tools, content tagging/taxonomy systems (e.g., Claravine), and AI-enabled content or omnichannel orchestration tools
• Strong understanding of digital marketing channels, tools, and best practices
• Excellent analytical skills and the ability to interpret data to drive decision-making