Associate Director, Data and Analysis

Publicis Groupe; New York, Providence (NY, RI); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading company in the digital marketing space is seeking an Associate Director to lead strategic client growth and develop innovative data-driven marketing solutions. The role involves guiding teams, managing projects, and fostering a collaborative environment to achieve client goals. Ideal candidates will have a strong background in analytics, client relations, and team management, along with a passion for digital trends.

Qualifications

• 7-9 years of experience in analytics or strategy.
• Experience managing a team.

Responsibilities

• Guide teams in driving strategic data-driven growth.
• Partner with clients to develop effective marketing strategies.
• Manage project execution efficiently.

Skills

Client Relationship

Communication

Project Management

Analytical Skills

Critical Thinking

Problem Solving

Education

Four-Year College Degree

Advanced Degrees

Tools

Google Analytics

DMPs

Pixel Tracking

Site Tagging

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision of creating magnetic experiences that earn the right for brands to exist in human networks. We leverage data, technology, creative, media, and strategy capabilities to deliver Networked Experiences. Recognized by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, and Media Network of the Year, Digitas serves leading brands globally with over 5,500 employees across more than 65 offices in 43 countries.

Job Description

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe data should be used to generate ideas and tell stories that benefit our clients.

We are seeking an outstanding Associate Director to lead strategic client growth, develop innovative data-driven marketing solutions, and motivate teams to execute marketing ideas effectively. If this sounds like you, read on.

Responsibilities

As an Associate Director, your role includes:

1. Guiding teams in driving strategic data-driven growth to surpass client goals through brand campaigns, acquisition strategies, site optimization, and online testing.
2. Partnering with clients and internal teams by implementing conceptual data frameworks and developing effective marketing strategies.
3. Expanding client work by building recommended approaches and scope.
4. Evaluating new online and offline data opportunities, including new sources, technologies, and partnerships.
5. Fostering creative thinking on data utilization to solve unique business challenges across Marketing activities.
6. Managing project execution efficiently, including best practices implementation.
7. Building a collaborative team environment, participating in training, and supporting employee growth.

Qualifications

Ideal candidates will have:

1. 7-9 years of experience in analytics or strategy within advertising, management consulting, or ad tech.
2. Strong client relationship, communication, and project management skills.
3. Experience managing a team.
4. Strong analytical, critical thinking, and problem-solving skills.
5. Knowledge of modern statistical learning methods (regression, classification, supervised/unsupervised learning).
6. Familiarity with digital data technologies (DMPs, Google Analytics, pixel tracking, site tagging).
7. A four-year college degree; advanced degrees are a plus.
8. Passion for online advertising and emerging digital trends.
9. Ability to thrive in a fast-paced, deadline-driven environment.

We look forward to hearing from candidates who meet these criteria.