Associate Director, Media Investment (Programmatic)

Publicis Groupe; New York, Providence (NY, RI); On-site; USD 95,000 - 151,000; Full time

Job summary

A leading global communications agency is seeking an Associate Director, Media Investment, to lead Digital Direct and Programmatic planning for a major client. The role involves overseeing media campaigns, collaborating with various teams, and ensuring high-quality execution. Ideal candidates will have extensive media management experience and strong analytical and communication skills. The position offers competitive compensation and a range of benefits, including flexible working arrangements.

Benefits

Paid Family Care

Tuition Assistance

Flexible working arrangements

Paid time off

Employee Assistance Programs

Qualifications

• 5-7+ years of cross-channel media management experience.
• Experience with Digital Direct and Programmatic channels.

Responsibilities

• Oversee execution of paid video and display media campaigns.
• Serve as client point of contact for Digital Direct and Programmatic channels.
• Lead the execution of media plans and analyze campaign results.

Skills

Analytical thinking

Communication

Project management

Time management

Managerial skills

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The Associate Director, Media Investment leads Digital Direct and Programmatic planning for a global electronics media account.

This role works with a myriad of cross functional disciplines to include Strategy, Performance Analytics, and other teams to support and achieve client's business objectives. The AD will oversee the total execution of media campaigns from investment planning through activation and assisting in reporting deliverables. This person is focused on how to translate media strategies into tactical media plans to deliver on campaign goals. This role continually evaluates and improves upon media processes and opportunities and is a partner to the Client Service and Project Management functions to support internal and client facing discussions.

Responsibilities

• Oversee the coordination and execution of paid video and display media. Work closely with creative, ad ops, and data to deliver complex, large-scale media campaigns.
• Work with VP to review client deliverables for quality, ensuring that recommendations and work product are accurate and on strategy.
• Serve as the client point of contact for Digital Direct and Programmatic channels.
• Lead the execution of display and video media plans; provide analysis when necessary; help interpret campaign results and analysis.
• Ultimate responsibility for delivering the highest quality, flawlessly executed campaigns.
• Support media strategy development and associated measurement and ad ops plans.
• Support in the delivery of media tacticals and POV’s, coordinating with necessary teams to account for all relevant inputs, as well as oversee the translation of the investment strategy across activations.
• Serve as primary day-to-day internal contact for operational elements of a campaigns.
• Work with project management and client service to support internal investment teams and deliver on client requests.

Qualifications

• 5-7+ years of cross-channel media management experience, preferably within an agency environment
• Digital Direct and Programmatic experience, including understanding of multiple DSPs
• Analytical thinking skills
• Excellent communication and writing skills
• Strong project and time management skills
• Solid managerial skills
• Proficiency in Microsoft Office solutions, specifically Excel and PPT

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $95,950 - $150,995 annually.This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/30/25.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

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