Associate Director, PM Sports

Publicis Groupe; New York, Providence (NY, RI); Hybrid; USD 95,000 - 151,000; Full time

Job summary

A leading company in the sports marketing sector is seeking an Associate Director in New York. This hybrid role involves managing client relationships, leading teams, and developing strategic marketing initiatives. The ideal candidate will have extensive experience in sports marketing and strong communication skills. Join a dynamic team and contribute to innovative marketing solutions that connect brands with consumers in the sports industry.

Benefits

Medical Coverage

Dental

Vision

Disability

401K

Parental Leave

Tuition Reimbursement

Flexible Time Off

Qualifications

• Minimum 7+ years Sports Marketing experience.
• Strong experience in media buying and/or planning with a sports emphasis.

Responsibilities

• Lead project management for client sports marketing partnerships.
• Build and maintain client relationships and grow business.

Skills

Strategic Consulting

Problem Solving

Communication

Tools

PowerPoint

Excel

Job description

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Job Description

Publicis Sports, the sports marketing division within Publicis Media, is searching for an Associate Director in New York, NY. We’re looking for a motivated and entrepreneurial-minded individual to lead team oversight, manage client relationships, and drive communication with sports properties and media partners. This role blends account management with the opportunity to identify and build new lines of business.

This is a hybrid role, requiring three days in-office each week. Occasional travel (up to 2–3 times per quarter) is required to support partner meetings, activations, and industry events. If selected for an interview, your recruiter will discuss role specifics, including any reasonable accommodations.

Responsibilities

• Lead day-to-day project management around execution of client sports marketing partnerships across property and media channels

• Analyze and understand client business strategies and objectives, and utilize that understanding to identify, develop and deliver high-value marketing recommendations and executions
• Write and deliver sports and marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
• Provide clients with end to end strategic thought leadership across the full sports marketing landscape
• Participate in sports strategy work sessions and discussions
• Build, maintain and grow client relationships and client business
• Build, maintain and grow relationships with rights holders and media owners and internal agency counterparts
• Command a comprehensive understanding of marketing communications which can be effectively translated into developing marketing goals, objectives, and strategies
• Motivate and manage a team in the creation, development and execution of strategies, solutions, tactics and programs
• Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
• Maintain superior knowledge of the dynamic marketplace/client needs in order to react quickly to identify unique opportunities for revenue growth
• Demonstrate problem solving and intervention when necessary
• Play active role in major agency new business pitches
• Develop POV’s and whitepapers on sports industry developments

Qualifications

• Minimum 7+ years Sports Marketing experience with a focus on sponsorship strategy, activation, and property/media management
• Proven track record in sponsorship fulfillment and activation across fully integrated campaigns
• Strong experience in media buying and/or planning with a sports emphasis
• Deep understanding of client business strategies and the ability to translate them into innovative activation plans
• Existing relationships with sports properties, rights holders, and media platforms
• Core competencies include sports property relationships and strategic consulting
• Experience working in a fast-paced agency environment with multiple stakeholders and concurrent projects
• Highly proficient in PowerPoint (for presentation development) and Excel
• Strong written and verbal communication skills
• Demonstrated strategic thinking and problem-solving capabilities
• Comfortable working with analytics and measurement tools to assess campaign effectiveness
• A self-starter who thrives in a collaborative, team-oriented culture

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $95,950 - $150,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/4/2025