Associate Director, Creator & AI Studio Network

Hershey Company; New York (NY); Hybrid; USD 157,000 - 197,000; Full time

Benefits offered by this job

401(k) with company match

Incentive opportunities

Paid time off

Job summary

The Hershey Company is building the Pip & Plume in-house Creator + AI Studio in New York City. You will lead the internal creator team, setting the creative standard for social-first work across 42 brands, and recruit and develop top talent to sustain a high-volume output.

You’ll guide ideas through execution, balance organic and paid creative, and leverage data to improve performance. This role demands hands-on craft, platform-native insight, and a passion for culture and innovation.

Qualifications

• Bachelor’s Degree required.
• 7 years of experience in Marketing, Strategy, General Management, or related commercial leadership roles.
• MBA or equivalent marketplace experience preferred.
• Significant experience building and leading teams responsible for best-in-class social-first creative.

Responsibilities

• Build and lead a creator team in NYC for 42 brands.
• Define and elevate social creative standards across TikTok, Instagram, YouTube, and paid media.
• Stay hands-on with ideation, creation, coaching, and high-performing executions.
• Develop agile ways of working for fast, authentic responses to cultural moments.
• Recruit, develop, and retain exceptional creative talent; build networks of emerging creators.
• Partner with Social Strategy to translate insights into compelling content ideas.
• Create ideas driving organic engagement and paid media performance.
• Lead experimentation with new platforms, formats, creator partnerships, and AI-enabled tools.
• Serve as founding leader for Pip & Plume and define its future growth.

Skills

Social leadership

Creative direction

Team leadership

Performance analytics

Content creation

Agile working

Talent recruitment

Platform-native creativity

AI tools

Education

Bachelor’s degree

MBA preferred

Tools

AI-enabled tools

Job description

The Hershey Company is building the Pip & Plume in-house Creator + AI Studio in New York City. You will lead the internal creator team, setting the creative standard for social-first work across 42 brands, and recruit and develop top talent to sustain a high-volume output.

You’ll guide ideas through execution, balance organic and paid creative, and leverage data to improve performance. This role demands hands-on craft, platform-native insight, and a passion for culture and innovation.