Associate Director, Comms Planning

Omnicom Media; New York (NY); On-site; USD 100,000 - 135,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, is seeking an Associate Director, Communications Planning in New York to lead comms planning for financial services brands.

You will partner with insight, analytics and account teams to craft audience-led, channel-smart strategies and deliver insightful, data-driven storytelling that moves markets.

Qualifications

• 6–8+ years in comms planning or media strategy, ideally in complex categories like finance.

Responsibilities

• Provide strategic direction by infusing audience-led insights into plans.
• Develop channel-smart, competitive strategies for financial brands.
• Translate complex client challenges into clear, actionable recommendations.
• Lead and develop the comms planning team to raise the bar on quality.
• Ensure all work aligns with a strong strategic throughline.
• Stay ahead of industry trends and opportunities in comms planning.
• Serve as the strategic voice in client rooms, clear and decisive.

Skills

Channel strategy

Audience insights

Competitive intelligence

Performance storytelling

Leadership

Job description

Agency: Omnicom Media

Job Function: Media

Job Subfunction: Media Planning and Buying

Associate Director, Communications Planning

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients.

We’re looking for an Associate Director, Communications Planning who can think fast, see around corners, and turn insight into real impact. You’ll lead comms planning for financial‑services brands that demand depth, rigor, and smart storytelling, and you’ll help shape work that actually moves audiences and markets.

What You’ll Lead

• Strategic Direction: Partner with the insight, analytics and account teams to infuse audience‑led insights into every plan, large or small.
• Build channel‑smart, competition‑aware strategies that help financial brands stand out and stay relevant.
• Turn complex client challenges into clear, actionable, insight‑driven recommendations.
• Rally the team to continue pushing the envelope every day in the kinds of ideas we bring to clients.
• Set the bar for quality and ensure all work ladders up to a strong strategic throughline.
• Keep teams and clients ahead of industry trends, evolving best practices, and emerging opportunities.
• Be the strategic voice in the room, confident, clear, and able to cut through complexity.

Who You Are

• 6–8+ years in comms planning or media strategy, ideally in complex categories like finance.
• Fluent in channel strategy, audience insights, competitive intelligence, and performance storytelling.
• Strong analytical instincts matched with strong creative problem‑solving.
• A natural leader who loves developing people as much as developing strategy.
• Someone who brings energy, clarity, and momentum to every room.

Salary: New York: $100,000.00–$135,000.00

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.