Associate Director, Center for Career Advancement, Communications & Marketing

Bucknell University; Linntown (PA); On-site; USD 54,000 - 68,000; Full time

Benefits offered by this job

Flexible scheduling

Health insurance options

Retirement plan with 10% employer’ s/

Paid time off

Tuition remission

Job summary

Bucknell University seeks an Associate Director for the Center for Career Advancement, Communications & Marketing. This role leads a comprehensive communications plan to elevate the CCA’s visibility and strengthen its brand across the university community.

The position drives multi-platform marketing, content creation, and digital engagement to reach students, employers, parents and alumni. It requires leading cross-campus partnerships and supervising interns, with a focus on timely, relevant

Qualifications

• Bachelor's degree in Communications, Marketing or related field
• Four years of related experience in advertising, social media, communications or related field
• Masters degree in communications, marketing, counseling or related field preferred
• Six years of experience working with career/professional development and counseling
• Experience with undergraduate student populations and digital marketing technologies

Responsibilities

• Develop and execute an integrated marketing and communications strategy across digital, print, web, email, photos and social media platforms.
• Lead the development and assessment of the Center for Career Advancement's social media strategy across platforms.
• Create engaging content, oversee advertising campaigns, and collaborate with campus partners to strengthen the Center's brand and student engagement.
• Work with the CCA Platforms team on continued development of uConnect pages and outcomes reports.
• Supervise CCA Student Interns.
• Communicate career opportunities and outcomes to students, employers, parents and alumni

Skills

Social media management

Content creation

Digital marketing

Editing/writing

Analytics

Education

Bachelor's degree in Communications or Marketing or related field

Master's degree in communications, marketing or related field

Tools

Adobe Photoshop

Canva

Web analytics tools

AI-assisted content tools

Job description

Position Title:Associate Director, Center for Career Advancement, Communications & MarketingPosition Type:Full timeScheduled Weekly Hours:40Categories:Staff ExemptJob Summary:The Associate Director leads the Center for Career Advancement's (CCA) integrated communications, marketing, and digital engagement strategy to elevate student awareness, engage employers, parents and alumni, and build career readiness awareness across the campus community. This position is responsible for developing and executing a comprehensive communications plan that elevates the CCA’s visibility across the university community, strengthening the Center's brand, increasing engagement across multiple platforms, and ensuring students, employers, alumni, faculty, and campus partners receive timely, relevant, and compelling information.Job Duties:The position is gift funded for an initial two-year term, with the possibility of renewal subject to the availability of funds and satisfactory performance.Reporting Relationship:Reports to the Freeman Family Associate Vice President and Director of the Center for Career Advancement (CCA)Work Setting:On campus, student facing roleWork Schedule:40 hours per week, 52 weeks per yearMay work some nights and weekends to promote events and programs for the Center for Career Advancement (CCA)What You Will Do:Develop and execute an integrated marketing and communications strategy that promotes the Center for Career Advancement's programs, services, and initiatives through digital, print, web, email, photographs and social media platforms.Lead the development, implementation, and assessment of the Center for Career Advancement's social media strategy across multiple platforms. Create and manage engaging content, oversee the Center's social media presence and online communities, monitor digital engagement and conversations, respond to emerging issues as appropriate, and leverage trends, analytics, and best practices to increase brand awareness, student engagement, and participation.Create compelling content, oversee advertising campaigns,and collaborate with University Communications, University Advancement, Athletics, three academic colleges and other campus partners to strengthen the Center's brand, increase student engagement, and communicate career opportunities and outcomes.Work with the CCA Platforms team on continued development of uConnect pages; outcomes reports, etc.Supervision of CCA Student Interns.The job description's listed responsibilities and tasks are not exhaustive, additional non-essential tasks and responsibilities may be assigned as needed.What You Will Bring:Required:Bachelor's degree in Communications, Marketing or related fieldFour (4) years of related experience in advertising, social media, communications or related fieldPreferred, but not required:Masters degree in communications, marketing counseling or related fieldSix (6) years of experience working with career/professional development and counselingDocumented experience with and demonstrated interest in work with undergraduate student populationKnowledge Areas and Skills:Deep appreciation of and passion for the Center for Career Advancement and mission of CCA, and an understanding of the importance of career development in higher educationDemonstrated experience in utilizing social media tools and web technology to engage and extend reach of undergraduate career services program with constituent audiencesDemonstrated excellence in written communication skills and a clear, concise writing style with strong editing, spelling and grammar skillsDemonstrated understanding of and appreciation for the relationship between the liberal arts and employabilityDemonstrated proficiency in digital and mobile marketing technologies, including experience with visual design tools (adobe photoshop, canva), multi-channel social media management (X, facebook, instagram, TikTok) and modern web-based marketing and AI-assisted content tools and systemsPhysical Requirements:Office environment/no specific or unusual physical or environment demandsJob Exempt:YesSalary Range:54,080.00-67,600.00The offer rate will be based on a review of the candidate's credentials compared to the qualifications of the position, internal equity, and our overall compensation philosophy.This role is not budgeted for visa sponsorship, all candidates must be authorized to work in the US without a need for current or future visa sponsorship.Benefits:Eligible full- and part-time employees are compensated beyond base salary through our total rewards package that includes (but is not limited to):Flexible scheduling options determined by role;Medical, prescription drug, vision, dental, life, and long-term disability insurance optionsAn outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions)Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break!)Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Additionally, full-time members of the faculty and staff are eligible for tuition remission for their spouse/spousal equivalent and are eligible for various tuition programs for their children. Credit for full-time benefits eligible employment at other institutions of higher education will be applied to waiting periods.A comprehensive employee wellness program including program incentivesA myriad of other benefits, including parental leave, an employee assistance program, fitness center membership, and the power of your Bucknell ID cardTo learn more about Bucknell's benefits, click here! (*Eligibility criteria and waiting periods may apply.)Inclusive Excellence:Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and seeks candidates who will contribute to a climate that supports the growth and development of a diverse campus community. We endeavor to enhance our capacity to value and capitalize on the cultural richness that diversity brings. We encourage all individuals to apply and do not discriminate in admissions, employment, educational programs and/or activities on the basis of race, color, national or ethnic origin, age, religion, disability, pregnancy, sex/gender, gender identity and/or expression, sexual orientation, marital or family status, military or veteran status, or genetic information.E-VerifyBucknell University participates with the United States Customs and Immigration Services (USCIS) E-Verify program. We will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.For additional information regarding Bucknell's E-Verify requirements, please contact the office of Talent, Culture & Human Resources [phone] or email [e-mail].