Manager, Business Analytics

Adelphi Group; Burbank (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom’s Hearts & Science in the US is seeking a data and analytics leader to join the Business Analytics team. You will translate complex data into actionable insights, oversee client deliverables, and mentor analysts while collaborating with planning and investment teams.

You will design measurement plans, lead analytics projects for media and customer journeys, present to clients, and stay ahead of industry trends.

Qualifications

• Industry knowledge of marketing analytics and data (1st/3rd party data, data lakes)
• Experience in integrated marketing related to media and customer journey development
• Expertise in audience-based marketing and data-driven advertising
• Analytic solution development and problem solving to drive results
• Proven leadership and client relationship experience
• Strong communication and presentation skills
• Ability to train and coach colleagues for growth
• Comfortable working in ambiguous situations
• Interest in adopting emerging ad tech trends

Responsibilities

• Build deep understanding of client’s strategic issues and initiatives
• Participate in measurement plan development and execution
• Ensure timely delivery of scheduled and ad hoc deliverables
• Generate insights and narratives through analytic techniques
• Lead, mentor and train analysts
• Present reports and POVs to clients
• Contribute to consumer segmentation and audience identification
• Design tests to measure media impact on outcomes
• Manage cross-functional tasks with clear priorities
• Provide methodological support to teams
• Collaborate on budget setting and plan optimization
• Mentor direct reports and drive skills growth
• Keep up with industry trends through training and events

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem-solving

Leadership

Communication skills

Coaching

Ambiguity tolerance

Emerging tech in advertising

Education

Bachelor's degree in Advertising/Marketing/Data

Tools

SQL

Job description

Agency:

Hearts & Science

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

External facing responsibilities:

• Build and develop a deep understanding of the client’s strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities:

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Preferred Skills (Nice To Have)

• Experience in Home Entertainment, Entertainment/Media, or CPG
• Digital media and performance marketing experience
• Working knowledge of SQL
• Experience working with:
  • Amazon Advertising and/or Amazon DSP
  • CTV platforms and partners
  • Biddable media platforms (Google, DV360, YouTube, Meta, TikTok, Amazon DSP, etc.)

Education and Experience

• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

May be required to take on ad hoc assignments, projects, and responsibilities as needed to support business objectives, client needs, and operational requirements.

$50,000 - $95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.