Senior Data Analyst - Hybrid, Cross-Channel Insights

The Tombras Group; Knoxville (TN); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Dog-friendly offices

Flexible PTO

Generous parental leave

Medical (PPO or HDHP)

Job summary

The Tombras Group in Knoxville (hybrid) is seeking a Senior Data Analyst to lead data-driven insights across digital channels. You’ll develop measurement plans, build dashboards in Tableau, and translate complex data into actionable business recommendations for client growth.

Ideal candidates have 3+ years in media/marketing analytics, strong Tableau skills, experience with web analytics platforms, and the ability to present analyses to diverse teams.

Qualifications

• 3+ years of experience in media, marketing or related field (Ad agency experience a plus).
• Strong working knowledge of Tableau - including building Dashboards in Tableau Desktop and data pipe lines in Tableau Prep.
• Strong working knowledge of Marketing and Digital Marketing.

Responsibilities

• Measurement Strategy: Research how media impacts client KPIs across media, web and business performance.
• Assessment and Analysis: Interpret digital media data and analyze effects on KPIs and ROI.
• Presenting results: Deliver analyses via dashboards, deep dives, infographics, etc., in a storytelling way.
• Collaborate with partners and agency departments to keep analyses integrated and focused.

Skills

Tableau

Marketing analytics

Data storytelling

Cross-functional collaboration

SQL

Education

Bachelor's in Marketing or Analytics

Master's in Marketing or Business Analytics

Tools

Tableau Desktop

Tableau Prep

Google Analytics

Adobe Analytics

AdWords

Facebook Business Manager

DCM

The Trade Desk

Job description

The Tombras Group in Knoxville (hybrid) is seeking a Senior Data Analyst to lead data-driven insights across digital channels. You’ll develop measurement plans, build dashboards in Tableau, and translate complex data into actionable business recommendations for client growth.

Ideal candidates have 3+ years in media/marketing analytics, strong Tableau skills, experience with web analytics platforms, and the ability to present analyses to diverse teams.