Strategic Planning Lead — Hybrid & Global Campaigns

Mindshare; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

Mindshare in Los Angeles is seeking an Associate Director of Planning to supervise client implementations, coordinate with global marketing teams, and ensure seamless collaboration across creative and media. You will oversee the client implementation team, manage staffing, and drive strategic rigor to integrate work across disciplines.

The role requires 5–8 years in account planning or related media, with excellent leadership and presentation skills.

Qualifications

• Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 5–8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
• Experience and comfort facilitating ideation sessions.
• Excellent strategic thinking.

Responsibilities

• Maintain day-to-day client contact and agency contact regarding their area of responsibility.
• Oversee the development of objectives and strategies, as well as the development of plans and presentations.
• Supervise the group in the interpretation of competitive and other research data.
• Train and evaluate Supervisors, Managers and Associates on the team.
• Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
• Maintain a deep understanding of business, target audiences and wider communications environment.
• Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
• Understand, embrace, and integrate client and creative agency research into plans.
• Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
• Assist in crafting compelling selling strategies.

Skills

Strategic thinking

Team leadership

Client relationship skills

Digital media planning

Quantitative skills

Research techniques

Presentation skills

Cross-disciplinary experience

Education

Bachelor's degree or equivalent

Tools

Desktop research tools

Qualitative research techniques

Job description

Mindshare in Los Angeles is seeking an Associate Director of Planning to supervise client implementations, coordinate with global marketing teams, and ensure seamless collaboration across creative and media. You will oversee the client implementation team, manage staffing, and drive strategic rigor to integrate work across disciplines.

The role requires 5–8 years in account planning or related media, with excellent leadership and presentation skills.