Associate Digital Marketing Specialist

Schier Products Company; Shawnee (KS); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic digital marketing professional to drive their online marketing strategy. This role involves managing various digital channels, from websites to social media, and identifying unique campaign opportunities to enhance brand visibility. The ideal candidate will have a strong background in digital marketing, with at least 5 years of experience, and a knack for measuring content performance. Join a team that values humility and self-motivation, and be part of a culture that fosters personal and professional growth while making a significant impact in the kitchen waste market. If you're ready to take your career to the next level, this opportunity is for you.

Benefits

Employee Ownership Structure

Transparent Management

Flexible Work Environment

Professional Development Opportunities

Qualifications

• 5+ years experience in digital marketing with a strong focus on SEO and PPC.
• Bachelor's degree in marketing or communications is required.

Responsibilities

• Manage online marketing strategy focused on brand promotion and sales growth.
• Measure and analyze content performance, making recommendations for adjustments.

Skills

Digital Marketing

SEO

PPC

Google Analytics

Content Performance Measurement

Problem-Solving Skills

Attention to Detail

Organizational Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Marketing Automation Tools

Salesforce CRM

Project Management Software

Job description

Work Location: Headquarters, Shawnee, KS

Department: Marketing

Job Type: Full-time, in-person

Reports to: Marketing Manager

What We Do

Schier is the leading manufacturer of grease interceptors for commercial kitchens in the United States. While you may have never heard our name, odds are great that you've walked over the top of one of our products—probably today. Over the last 20 years, we have earned the reputation as the product and knowledge leader in our field.

US sewers are aging poorly, and kitchen waste (food scraps and grease) is the leading cause of sewer problems: clogs, overflows, and capacity reduction. The resulting maintenance and repair costs taxpayers hundreds of millions of dollars each year. Schier takes a unique and comprehensive approach to minimize this problem, and our dual commitment to environmental stewardship and fiscal prudence goes hand-in-hand. By blocking food waste from the sewer and preventing damage, we not only extend the life of sewers and save taxpayers tens of millions of dollars annually but also contribute to a healthier and cleaner environment.

Why We Do It

Our focus is the kitchen waste market, but our purpose is service to people—specifically our employees. Employees that are respected and taken care of are better equipped, emotionally and financially, to be of service to their own families, communities, and Schier’s customers. By serving one another, we hope to have an exponentially good impact on the world.

Working At Schier

We are thorough in the consideration and design of our jobs so that they are challenging, stable, and directly connected to company success. Our compensation approach is informed by our employee-service focus, and balances time off, pace, pay, and benefits, including the unique wealth-building opportunity of our 100% employee ownership structure. Our managers provide a transparent and information-rich environment that encourages employees to be more and more self-directed. The result is a culture that is found on the best teams—undramatic, good-natured, and highly successful.

You will fit our culture if your friends describe you as:

• Humble (we value this trait first and foremost)
• Self-motivated (our employees own stock in the company; we’re all entrepreneurs who pull our own weight)
• Low-maintenance (emotionally intelligent, great on a team)

The following bullet(s) describe the essence of this role:

• Manage Schier’s online marketing strategy, guided by customer funnels focused on brand promotion and sales growth. Areas of oversight include websites, blog, email, social media, advertising and search.
• Identify and pursue unique campaign opportunities that will promote Schier’s value propositions to our multiple targeted audiences.
• Measure and analyze content performance, making recommendations for necessary adjustments.

The following bullets describe typical daily and weekly activities of this role:

• Use project management software to plan and schedule content delivery.
• Coordinate with creative team members and subject matter experts to build effective campaigns.
• Track the results of digital marketing efforts and build monthly reports to internal stakeholders.
• Regularly touch base with other Schier business areas and outside vendors.

Required Qualifications for this role:

• Bachelor's degree in marketing, communications or a related field.
• At least 5 years experience in digital marketing.
• Strong understanding of SEO, PPC, UTM and Google Analytics.
• Experience with marketing automation tools and email nurturing.
• Ability to measure and report content/campaign performance, and communicate it clearly to various stakeholders.
• Superb attention to detail, organized, and able to work under tight deadlines. Strong problem-solving skills with a proactive approach to challenges.

Preferred Qualifications for this role:

• Experience with Salesforce CRM and Marketing Cloud Account Engagement.
• Basic HTML knowledge.
• Experience in B2B marketing.
• Experience working in a lean manufacturing environment.

As a member of our team, you will have a manager who:

• Make sure you have the necessary tools.
• Acts with the greater good in mind.
• Delegates appropriately.
• Takes time to truly understand your role and how you can help the company.
• Makes their expectations clear.
• Communicates well.
• Meets one-on-one with you regarding your performance at least 3 times per year.
• Rewards and recognizes your performance.

Any offer of employment with Schier is contingent on a successful criminal background check and successful reference checks. If you are interested in this position, please email your resume to: [e-mail]