Associate B2B SaaS Content Marketing Specialist (U.S. Remote Opportunity)

Unison; United States; Remote; USD 60,000 - 95,000; Full time

Job summary

An innovative firm is seeking a Content Marketing Specialist to transform complex federal business challenges into engaging content. This role involves crafting multi-format content that enhances brand identity and drives awareness among government agencies and contractors. You will execute a tailored content marketing strategy, create compelling written and visual materials, and collaborate with cross-functional teams to ensure accuracy and engagement. If you have a passion for storytelling and a knack for digital marketing, this opportunity is perfect for you to make a significant impact in the federal space.

Qualifications

• 2+ years in B2B software content marketing with a strong portfolio.
• Exceptional writing and editing skills with a focus on audience engagement.

Responsibilities

• Execute a content marketing strategy for federal business, enhancing brand awareness.
• Create compelling content across various formats, including blogs and videos.

Skills

Content Creation

SEO

Digital Marketing

Adobe Creative Suite

Writing and Editing

Audience Segmentation

Generative AI

Tools

Webflow

Pardot

Google Analytics

Fullstory

Job description

Overview

About Unison:

Unison’s products power the business of government to work smoother and smarter, making critical federal processes and acquisitions simpler and more effective. Trusted by over 200,000 federal employees and government contractors, our AI-infused software and deep domain expertise help contract shops, cost engineers, 1102s, program managers, and budgeting professionals cut through friction, keep compliance airtight, and sharpen decisions. Our federal focus brings efficiency, transparency, and clarity to complex data, regulations, and workflows, empowering agencies and executives to spend more minutes on mission and achieve strategic objectives. Unison is how federal business gets done.

Role Overview:

As a Content Marketing Specialist, you will be a core voice of the brand, responsible for transforming complex federal business challenges into engaging, accessible content that drives awareness, engagement, and demand. You’ll craft and manage multi-format content that reinforces Unison’s brand identity, helping government agencies, contractors, and decision-makers better understand how our products simplify their work and give them more time to spend on achieving their missions.

Responsibilities

• Help execute a content marketing strategy tailored to the federal business (government contractors and federal agencies) space, supporting lead generation, thought leadership, and brand awareness expansion.
• Create compelling written and visual content, including blog posts, whitepapers, case studies, infographics, decks, videos, and email campaigns.
• Develop content for and manage Unison’s LinkedIn presence, including organic and paid.
• Assist in planning and executing paid advertising campaigns to target decision-makers and key personas.
• Build and maintain polished, visually engaging PowerPoint presentations to support marketing initiatives, product pitches, and executive storytelling.
• Translate technical concepts into clear, benefits-focused messaging for federal agencies and government contractors.
• Collaborate cross-functionally with product, sales, and subject matter experts to ensure content is accurate, engaging, and aligned with audiences.
• Maintain and evolve Unison’s brand voice across digital channels.
• Optimize content for SEO and track and improve rankings.
• Leverage analytics tools (Google Analytics, Fullstory) to track improve website engagement and user journeys.
• Support campaign launches and product rollouts with targeted content packages and messaging frameworks.
• Manage a repository of all design assets and native files.

Qualifications

• 2+ years of experience in B2B software content marketing.
• Exceptional writing, editing, and content creation skills with a portfolio of published work.
• Proficiency in Adobe Creative Suite
• Strong understanding of SEO, digital marketing best practices, and audience segmentation.
• Ability to translate complex, technical topics into digestible, audience-friendly content.
• Experience with Webflow and Pardot
• Experience using generative AI
• Currently residing in the DC Metro Area (DMV) a plus

Unison provides equal employment opportunities to all employees and applicants for employment without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability status, age, genetics, veteran status, or any other characteristic protected by federal, state, or local laws.