Digital Experience Specialist

Beauty & Hair; Addison (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

IRA with company matching

Paid holidays and paid time off

Two office-wide celebrations each year

Monthly team culture events

Job summary

Beauty & Hair in Addison, Texas is seeking a Digital Experience Specialist to optimize the ecommerce journey across our website, mobile app, and email. You will combine website optimization, app merchandising, content strategy, SEO, and analytics to help clients discover and purchase the right hair solutions.

This hands-on role rewards curiosity, data-driven decisions, and collaborative problem solving. You will own landing pages, app updates, and educational content while partnering with

Qualifications

• Hands-on experience working with Shopify.
• 1+ years in ecommerce, digital marketing, or website optimization.
• Experience using Google Analytics (GA4) or similar analytics platforms.
• Experience creating or maintaining website content and landing pages.
• Strong analytical and problem-solving skills.
• Exceptional attention to detail and ability to manage multiple priorities.

Responsibilities

• Optimize customer journey across website, app, and email.
• Improve onsite search and landing pages; monitor analytics and conversion.
• Support lifecycle emails and customer journey enhancements.
• Collaborate with Marketing, Creative, Web Development, Warehouse & Operations, and Leadership.
• Own day-to-day app experience and content updates.

Skills

Shopify experience

Google Analytics GA4

Content maintenance

SEO basics

Analytical thinking

Problem solving

Data-driven decisions

Collaboration

Tools

Klaviyo

HTML/CSS

Job description

For over 25 years, Beauty & Hair has been a trusted destination for premium wigs, toppers, hairpieces, and alternative hair solutions, helping clients shop with confidence through expert guidance and exceptional service. As the parent company of Wigs.com, WigOutlet.com, The Wig Company, HairToppers.com, and other ecommerce brands, we're committed to creating exceptional online shopping experiences for clients around the world.

Our team believes great ecommerce is about more than selling products. It's about earning trust, providing meaningful education, and making it easier for every client to find the right hair solution with confidence.

We're a collaborative team of problem solvers, creators, and continuous learners who enjoy improving experiences, embracing new ideas, and making a meaningful impact every day.

Position Summary

The Digital Experience Specialist is responsible for continuously improving the digital customer experience across our website, mobile app, and email. This role combines website optimization, mobile app merchandising, customer journey improvements, search optimization, analytics, and content strategy to help clients easily discover, understand, and purchase the right products.

This is a hands-on execution role for someone who enjoys solving problems, identifying opportunities, and turning ideas into action. We're looking for someone who is naturally curious, analytical, and passionate about making digital experiences better every day. Success in this role comes from taking ownership, continuously optimizing, and executing improvements that make a measurable impact.

What You'll Own

Customer Journey Optimization

• Continuously improve how clients discover, shop, and engage across our website, app, and email.
• Identify customer friction points and recommend practical improvements.
• Partner on lifecycle email optimization and customer journey enhancements.
• Help ensure every digital touchpoint provides a seamless client experience.

Website Optimization

• Build, maintain, and optimize landing pages.
• Improve onsite search.
• Monitor search analytics, synonyms, redirects, and zero-result searches.
• Maintain website health through SEO best practices, metadata, and technical improvements.
• Test and validate website enhancements prior to launch.
• Own the day-to-day experience within our mobile app.
• Maintain app content and navigation.
• Coordinate and plan app updates and featured content.
• Identify opportunities to improve engagement and app conversion.
• Partner with Marketing and Development to enhance the app experience.

Website Performance & Analytics

• Analyze customer behavior using Google Analytics, heatmaps, and other reporting tools.
• Identify opportunities to improve engagement, usability, and conversion.
• Support A/B testing and continuous website optimization.
• Monitor competitor websites and identify opportunities to improve the digital experience.

Content Experience

• Own the strategy for educational website content.
• Continuously improve buying guides, FAQs, landing pages, and existing website content.
• Identify opportunities to expand educational resources based on customer needs and search behavior.
• Organize and maintain the website content library.
• Collaborate with subject matter experts to develop meaningful educational content.

Cross-Functional Collaboration

• Partner with Marketing, Creative, Web Development, Warehouse & Operations, Client Care, and Leadership to improve the customer experience.
• Translate customer insights and analytics into actionable improvements.
• Help bring new ideas to life across our ecommerce brands.

What Success Looks Like

• Clients can easily find the products and information they need.
• Website conversion and engagement continue to improve.
• Search becomes more intuitive and effective.
• Educational content is relevant, organized, and continuously improving.
• Website enhancements are implemented accurately and efficiently.
• Customer behavior drives continuous improvements across the website, app, and email.

We're Looking For Someone Who…

• Loves improving websites and digital experiences.
• Is naturally curious and enjoys solving problems.
• Uses data to make thoughtful decisions.
• Enjoys balancing creativity with analytical thinking.
• Takes ownership and follows through.
• Thrives in a collaborative, fast paced environment.
• Enjoys continuous learning and finding better ways to do things.

Required Qualifications

• Hands-on experience working within Shopify is required.
• 1+ years of experience in ecommerce, digital marketing, website optimization, SEO, or a related field.
• Experience using Google Analytics (GA4) or similar analytics platforms.
• Experience creating or maintaining website content and landing pages.
• Strong analytical and problem-solving skills.
• Exceptional attention to detail and organizational skills.
• Ability to manage multiple priorities while maintaining a high degree of accuracy.

Preferred Qualifications

• Experience with an onsite search tool.
• Experience with LogRocket, Hotjar, Microsoft Clarity, or other customer behavior tools.
• Experience with Klaviyo or another email marketing platform.
• Experience with SEO best practices and content optimization.
• Basic HTML/CSS knowledge.
• Experience with AI tools to improve content creation or workflow efficiency.

The Ideal Candidate

You enjoy making good digital experiences even better. You're naturally curious, analytical, and always looking for opportunities to improve how customers interact with a website. Whether it's refining a landing page, optimizing search results, improving educational content, or identifying friction through analytics, you enjoy turning insights into meaningful improvements.

Work Location

This is a full-time, onsite position located in Addison, Texas.

We believe our best work happens through in-person collaboration. This role partners closely with Marketing, Creative, Web Development, Warehouse & Operations, Client Care, and Leadership, making regular onsite collaboration an important part of delivering exceptional work.

Why You'll Love Working Here

At Beauty & Hair, you'll have the opportunity to make a real impact. We're a collaborative, fast-moving team where ideas are encouraged and ownership is valued.

What You Can Expect

• A collaborative, in-person team that values curiosity, initiative, ownership, and continuous improvement.
• Meaningful work that directly impacts millions of ecommerce visitors and thousands of clients each year.
• Opportunities to shape the future of multiple leading ecommerce brands.
• A culture that encourages new ideas, experimentation, and thoughtful innovation.
• Cross-functional collaboration with Marketing, Creative, Web Development, Warehouse & Operations, Client Care, and Leadership.
• Opportunities to contribute ideas and see them quickly brought to life.
• A team that values learning and professional growth.
• Benefits package including health, dental, and vision insurance.
• IRA with company matching.
• Paid holidays and paid time off.
• Two office-wide celebrations each year.
• Monthly team culture events and activities.