Associate, Digital Marketing

thepcacompanies; New York (NY); Hybrid; USD 67,000 - 75,000; Full time

Job summary

BeautySpace is seeking an Associate, Digital Marketing – BeautySpace in New York to support the company’s digital marketing, e-commerce, and consumer engagement strategies. The hybrid schedule combines in-office work (Monday–Thursday) with Friday work-from-home, and the role is full-time and exempt.

The position focuses on blending creativity with analytics to drive brand storytelling, online campaigns, content across website/email/social, and overall consumer experiences that translate into

Job description

Associate, Digital Marketing – BeautySpace

Location: 8 E. 41st Street, New York, NY 10017
Schedule: Hybrid | In Office Monday–Thursday, Friday WFH
Employment Type: Full-Time, Exempt
Salary Range: $67,000–$75,000 annually, commensurate with experience

The Opportunity

BeautySpace is looking for a creative, organized, and digitally minded Digital Coordinator to support the execution of our digital marketing, e-commerce, and consumer engagement strategies.

This role is ideal for someone who understands how digital content, social media, e-commerce, email marketing, and brand storytelling work together to create a compelling customer experience and ultimately drive sales.

Working closely with the Digital Marketing, E-Commerce, Creative, Buying, and Sales teams, the Digital Coordinator will help bring campaigns and product stories to life across multiple consumer touchpoints—from our website and email communications to social media and broader digital initiatives.

We are looking for someone who can balance creativity with analytics: someone who enjoys developing engaging content but is equally interested in understanding performance, consumer behavior, conversion, and what makes a digital campaign successful.

If you are passionate about beauty, retail, digital culture, and creating experiences that connect brands with consumers, this is an opportunity to grow your career in a highly collaborative and fast-moving environment.

What You'll Do

Digital Marketing & Campaign Execution

Support the development and execution of digital marketing initiatives designed to increase consumer engagement, strengthen brand visibility, and drive traffic and sales.

You will:

• Assist with the execution of integrated digital and in-real-life marketing campaigns.
• Coordinate campaign timelines, promotional calendars, assets, and deliverables across internal teams.
• Support online promotions, new product launches, seasonal campaigns, and brand initiatives.
• Help ensure that digital campaigns are delivered accurately, consistently, and on schedule.
• Maintain a strong understanding of brand positioning and ensure digital communications remain aligned with overall marketing objectives.

Website & E-Commerce

Help maintain an engaging, accurate, and seamless online shopping experience.

Responsibilities include:

• Update and maintain website content, including product descriptions, imagery, banners, landing pages, and promotional materials.
• Coordinate new product uploads and ensure product information, pricing, imagery, and supporting content are accurate.
• Assist with inventory and merchandising updates across the e-commerce platform.
• Support online promotional activity and product launches.
• Identify website content or user-experience opportunities that may improve engagement and conversion.
• Ensure website content remains consistent with brand standards and basic SEO best practices.
• Support order and e-commerce operations as needed to help create a seamless customer experience.

Social Media

Help strengthen and grow BeautySpace's social presence through consistent and engaging content.

You will:

• Assist in managing social media platforms and content calendars.
• Create, coordinate, and schedule social media posts.
• Monitor audience engagement, comments, trends, and consumer conversations.
• Assist with community management and responses to customer messages when appropriate.
• Support social campaigns designed to increase followers, engagement, traffic, and conversion.
• Identify emerging social trends, content formats, and platform opportunities relevant to beauty and retail.

Email & Consumer Marketing

Support email marketing efforts designed to build customer relationships and drive repeat engagement.

Responsibilities include:

• Assist with the development and execution of email newsletters, promotional campaigns, product launches, and automated communications.
• Coordinate copy, creative assets, links, product information, and promotional details.
• Help segment customer audiences to support more targeted and personalized communications.
• Monitor email metrics including open rates, click-through rates, engagement, and conversions.
• Help identify opportunities to improve campaign performance based on consumer behavior and results.

Content Creation

Partner with the Creative and Marketing teams to produce engaging digital content across multiple platforms.

You will:

• Support the development of graphics, video, social content, product storytelling, blog content, and other digital assets.
• Assist with campaign concepts and content development.
• Coordinate creative assets and ensure teams have the materials needed to meet launch deadlines.
• Help ensure all content reflects BeautySpace brand standards, tone, and marketing objectives.
• Stay connected to beauty, fashion, lifestyle, and digital trends that can inspire new content opportunities.

Analytics & Performance

Digital marketing is not only about creating great content—it is also about understanding what performs.

The Digital Coordinator will:

• Monitor and analyze digital campaign performance using tools such as Google Analytics, social platform analytics, e-commerce reporting, and email marketing platforms.
• Track key digital metrics including traffic, engagement, click-through rates, conversion, and campaign performance.
• Assist in preparing recurring digital performance reports.
• Identify trends, opportunities, and areas where campaigns or content can be improved.
• Translate performance data into clear recommendations for future campaigns and initiatives.

Cross-Functional Collaboration

Partner closely with internal teams to ensure digital initiatives support broader business priorities.

This includes working with:

• Digital Marketing
• E-Commerce
• Creative
• Buying and Merchandising
• Sales
• Operations
• Customer Service

You will help coordinate information, creative assets, product details, promotional activity, and timelines so campaigns are accurately represented across digital channels.

Research & Innovation

The digital environment changes quickly, and we want someone who enjoys staying ahead of it.

You will:

• Monitor emerging digital marketing, social media, e-commerce, beauty, and consumer trends.
• Research new platforms, technologies, tools, and marketing opportunities.
• Stay informed about evolving consumer behavior and digital best practices.
• Bring forward new ideas that can improve customer engagement