Associate Demand Generation Manager

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Flexible work hours and vacation

Generous 401K match

Parental leave

Wellness budget and learning

Equity included

Job summary

Ladders is seeking an Associate Demand Generation Manager to lead ABM programs for a B2B tech audience. This remote role focuses on targeting, messaging, and multi-channel campaign execution to drive revenue.

You will partner with Sales and marketing to build programs that engage key accounts, support expansion, and connect marketing activity to revenue impact using data-driven testing across content, digital, social proof, and events.

Qualifications

• 4+ years in B2B demand gen or ABM, preferably tech.
• Experience with end-to-end ABM program management.
• Fluency in modern ABM demand generation tools.
• Strong messaging for complex data products.
• Proven collaboration with Sales.
• Ability to operate across multiple marketing channels.

Responsibilities

• Own and define the target account list in partnership with corporate technology leadership.
• Orchestrate multi-channel account-based marketing plays.
• Develop content strategy tailored for the corporate technology audience.
• Execute targeted digital marketing campaigns across multiple channels.
• Implement social proof strategies to engage target accounts.
• Shape event strategies for engaging potential clients.
• Collaborate with Sales on messaging and account insights.
• Support expansion within existing accounts through targeted programs.
• Measure program performance and connect engagement to revenue.
• Run tests to optimize audience targeting and messaging.

Skills

Account-based marketing

Multi-channel marketing

Sales collaboration

Data-driven testing

Content strategy

Digital marketing

Tools

ABM platforms

Marketing automation

Job description

For our client, we are seeking a Associate Demand Generation Manager to join the team of a leader in the Information Technology space.

This role will drive account-based demand generation strategy for a B2B audience, with a strong focus on targeting, messaging, and multi-channel campaign execution. You will partner closely with Sales and marketing stakeholders to build programs that engage key accounts, support expansion, and connect marketing activity to revenue impact. The position requires someone who can operate across content, digital, social proof, and events while using data-driven testing to improve performance.

Location: Remote

Compensation: $110,000 – $130,000 annually

Responsibilities

• Own and define the target account list in partnership with corporate technology leadership
• Orchestrate multi-channel account-based marketing plays
• Develop content strategy tailored for the corporate technology audience
• Execute targeted digital marketing campaigns across multiple channels
• Implement social proof strategies to engage target accounts
• Shape event strategies for engaging potential clients
• Collaborate with Sales on messaging and account insights
• Support expansion within existing accounts through targeted programs
• Measure program performance and connect engagement to revenue
• Run tests to optimize audience targeting and messaging

Qualifications

• 4+ years in B2B demand generation or account-based marketing, preferably in tech
• Experience with end-to-end ABM program management
• Fluency in modern ABM demand generation tools
• Strong messaging skills for complex data products
• Proven ability to collaborate effectively with Sales
• Experience in fast-paced environments with a focus on action
• Ability to orchestrate across multiple marketing channels

Benefits

• Flexible work hours and vacation policy
• Generous 401K match and parental leave
• Wellness budget and learning reimbursement
• Empowerment for personal growth and skill mastery
• Equity included in the compensation package

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.