Associate Customer Marketing Manager - Foodservice

Keurig Dr Pepper; Frisco (TX); Hybrid; USD 76,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Disability insurance

Paid Time Off

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Job summary

Keurig Dr Pepper in Frisco, TX is seeking an Associate Customer Marketing Manager for Non-Commercial Accounts within Foodservice Solutions. This role develops strategic marketing programs, partners with non-commercial sales, and coordinates with cross-functional teams to drive growth across channels.

The ideal candidate possesses strong communication, project management, and collaboration skills, with experience in integrated marketing across multiple channels and managing external agencies.

Qualifications

• Bachelor’s degree in marketing or a related field or equivalent experience.
• At least 3 years in progressive consumer, customer marketing, sales or agency experience; preferably with a packaged goods company or within the foodservice industry.
• Sales/category/ customer-facing experience preferred.
• Passionate with a collaborative, strategic growth-mindset
• Strong written and verbal communication skills and ability to clearly communicate and deliver presentations
• Demonstrated project management skills and ability to work and lead autonomously and apply strong organizational, problem-solving, and analytical skills to manage priorities and workflow
• Proven experience in developing and managing integrated marketing programs across multiple channels
• Experience in working with and managing creative agencies and other external partners
• Proficiency in MS Office products (PowerPoint, Excel)

Responsibilities

• Develop and manage strategic marketing plans to amplify KDP brands, engage customers, acquire new accounts and drive retention through value creation.
• Seek to understand customer marketing needs and gaps to be able to provide the greatest amount of support to a broad non-commercial account customer base. Apply business practices to improve efficiency and effectiveness.
• Brief and lead external agencies and partners from planning to execution. Build effective and productive relationships with non-commercial sales teams, and cross-functional partners, e.g., Commercialization, Channel Strategy.
• Align KDP internal customers and teams such as category/brand leads, consumer and shopper insights, commercialization and sales to enable successful creation and execution of marketing programs.
• Build and deliver compelling presentations to multiple audience levels including internal leadership.
• Leverage consumer and industry insights to inform the overall marketing program strategy. Analyze program results to identify opportunities for improvement.
• Multi-task and manage multiple ongoing projects simultaneously in various stages of the value creation process.
• Participate in key account meetings to influence customers through strong presentation development and delivery, and excellent communication skills. Partner with sales to align on critical program objectives and post-program reporting of results. Collectively evaluate results and make optimization recommendations for future marketing programs.

Skills

Strategic thinking

Communication

Project management

Cross-functional collaboration

Sales support

Education

Bachelor’s degree in marketing or related field

Equivalent experience

Tools

PowerPoint

Excel

Job description

Job Overview:

The Associate Customer Marketing Manager, Non-Commercial Accounts – Foodservice Solutions is a pivotal role responsible for developing and executing strategic, insight-driven marketing programs that drive growth across the non-commercial foodservice channel. The primary focus of this position is supporting a portfolio of non-commercial customers, while also providing marketing support across other Foodservice Solutions (FSS) channels, including QSR and FSR, as business needs and priorities arise.

This role partners closely with the non-commercial sales team, as well as cross-functional stakeholders, external partners, and agencies, to translate consumer, customer, market, and channel insights into compelling marketing solutions that support customer objectives and the annual business plan. The Associate Customer Marketing Manager is responsible for identifying and aligning the appropriate marketing resources, programs, and capabilities to strengthen customer relationships, unlock growth opportunities, and advance key business priorities.

The ideal candidate is a strategic and collaborative marketer with strong communication and project management skills, the ability to manage multiple customer and channel priorities, and a passion for developing relevant, impactful marketing solutions within the foodservice industry.

Location: Frisco, TX - Hybrid Schedule (3 days in the office and 2 days work from home on a weekly basis)

Travel: Ability to travel as needed (up to 25%) for marketing and sales meetings, tradeshows and/or customer shows and meetings with external partners

Responsibilities:

MARKETING PROGRAM DEVELOPMENT:

• Develop and manage strategic marketing plans to amplify KDP brands, engage customers, acquire new accounts and drive retention through value creation
• Seek to understand customer marketing needs and gaps to be able to provide the greatest amount of support to a broad non-commercial account customer base. Apply business practices to improve efficiency and effectiveness.

PARTNERSHIPS:

• Brief and lead external agencies and partners from planning to execution. Build effective and productive relationships with non-commercial sales teams, and cross-functional partners, e.g., Commercialization, Channel Strategy.

COLLABORATION:

• Align KDP internal customers and teams such as category/brand leads, consumer and shopper insights, commercialization and sales to enable successful creation and execution of marketing programs.

PRESENTATIONS:

• Build and deliver compelling presentations to multiple audience levels including internal leadership.

TRANSLATE INSIGHTS INTO ACTION:

• Leverage consumer and industry insights to inform the overall marketing program strategy. Analyze program results to identify opportunities for improvement.

PROJECT MANAGEMENT:

• Multi-task and manage multiple ongoing projects simultaneously in various stages of the value creation process.

SALES ENABLEMENT:

• Participate in key account meetings to influence customers through strong presentation development and delivery, and excellent communication skills.
• Partner with sales to align on critical program objectives and post-program reporting of results. Collectively evaluate results and make optimization recommendations for future marketing programs.

Total Rewards:

• Salary range $76,400 - $100,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements:

• Bachelor’s degree in marketing or a related field or equivalent experience.
• At least 3 years in progressive consumer, customer marketing, sales or agency experience; preferably with a packaged goods company or within the foodservice industry.
• Sales/category/ customer-facing experience preferred.
• Passionate with a collaborative, strategic growth-mindset
• Strong written and verbal communication skills and ability to clearly communicate and deliver presentations
• Demonstrated project management skills and ability to work and lead autonomously and apply strong organizational, problem-solving, and analytical skills to manage priorities and workflow
• Proven experience in developing and managing integrated marketing programs across multiple channels
• Experience in working with and managing creative agencies and other external partners
• Proficiency in MS Office products (PowerPoint, Excel)

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law