Associate Creative Director - Social Copy Lead

VML; Los Angeles (CA); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Culture of people

Inclusive community

Health & 401k benefits

Growth opportunities

Job summary

VML is seeking an Associate Creative Director (Copy) to lead social-first campaigns and shape brand voice across platforms. You will guide a team, craft compelling copy, and stay fluent in internet culture and trends, driving engagement and thought leadership.

The role blends big ideas with snackable content in a fast-paced agency environment. Hybrid office model in the LA area; strong creative and collaboration skills are essential.

Qualifications

• Minimum 7 years' experience in an agency setting with a focus on social media campaigns.
• Portfolio shows strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding, and how they intersect in the social space.
• Automotive experience a plus.

Responsibilities

• Lead the copy direction for organic and paid social campaigns across platforms.
• Oversee a team of creatives on organic social evergreen and campaign-driven social.
• Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.
• Translate brand tone and voice across platforms while staying fluent in internet culture and trends.
• Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.
• Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas.
• Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

Skills

Social strategy

Voice and tone

Copywriting

Editorial instincts

Trends culture

Client management

Presentation skills

Collaboration

Automotive experience

Job description

VML is seeking an Associate Creative Director (Copy) to lead social-first campaigns and shape brand voice across platforms. You will guide a team, craft compelling copy, and stay fluent in internet culture and trends, driving engagement and thought leadership.

The role blends big ideas with snackable content in a fast-paced agency environment. Hybrid office model in the LA area; strong creative and collaboration skills are essential.