Associate Creative Director, Copy Writing

Jobtailor; California (MO); On-site; USD 120,000 - 160,000; Full time

Job summary

Strava seeks a seasoned copy lead to own the copy direction for brand campaigns and paid social. You will manage 2-3 experienced writers and content creators, shaping an evolved verbal identity aligned to audience insight.

Collaborate with executives to develop integrated campaigns, translate cultural signals into ideas, and present work to leadership, tying creativity to strategy and brand impact.

Qualifications

• 10+ years of experience in copywriting and creative concepting.
• A portfolio demonstrating exceptional craft across brand campaigns.
• Proven experience managing copywriters and enabling team growth.
• Strategic mindset for connecting copy decisions to brand impact.

Responsibilities

• Own copy direction for brand campaigns and paid social.
• Manage 2-3 experienced copywriters and content creators.
• Partner with executive teams to develop integrated campaign concepts.
• Shape and evolve Strava's verbal identity.
• Translate cultural signals and audience insights into creative ideas.
• Write and direct copy across various formats.
• Present work to leadership and connect creative decisions to strategy.
• Collaborate with external agencies to uphold voice and tone standards.

Skills

Brand storytelling

Copy leadership

Mentorship

Creative concepting

Strategic branding

Platform writing

Voice frameworks

Collaboration

Job description

Responsibilities

• Own copy direction for brand campaigns and paid social
• Manage 2-3 experienced copywriters and content creators
• Partner with executive teams to develop integrated campaign concepts
• Shape and evolve Strava's verbal identity
• Translate cultural signals and audience insights into creative ideas
• Write and direct copy across various formats
• Present work to leadership and connect creative decisions to strategy
• Collaborate with external agencies to uphold voice and tone standards

Requirements

• 10+ years experience in copywriting and creative concepting
• A portfolio demonstrating exceptional craft across brand campaigns
• Proven experience managing copywriters and enabling team growth
• Strategic mindset for connecting copy decisions to brand impact
• Deep understanding of platform-native writing
• Experience developing brand voice and tone frameworks
• Comfortable in fast-moving environments
• Collaborating with visual designers and art directors in integrated concepting
• Success record of mentoring and developing creative team members

Core Competencies

Demonstrates expertise in copywriting and creative concepting, with a strong ability to manage and mentor teams while developing brand voice and tone frameworks. Proven track record in translating audience insights into impactful brand campaigns and collaborating effectively with cross-functional teams.