Associate Creative Director, Copy

Jobtailor; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking an experienced creative leader to drive high-impact copywriting and campaign development across Weedmaps’ social, editorial, and product experiences. You will shape the voice, craft culturally relevant narratives, and build scalable storytelling systems with cross-functional partners.

The role requires 8+ years in copywriting or creative leadership, a strong portfolio, and a track record of delivering engaging content across social and digital channels.

Qualifications

• 8+ years of experience in copywriting, creative strategy, editorial storytelling, or creative leadership roles.
• Strong portfolio demonstrating campaign development, messaging systems, social storytelling, scripts, and conceptual thinking.
• Experience creating content across social, editorial, integrated marketing, and digital channels.
• Strong understanding of audience behavior, platform-native storytelling, and content strategy.
• Proven ability to develop compelling creative concepts that drive both engagement and business outcomes.
• Experience collaborating with cross-functional stakeholders and creative teams.

Responsibilities

• Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy.
• Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences.
• Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors.
• Translate audience insights and business objectives into compelling narratives and creative platforms.
• Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging.
• Build repeatable storytelling systems and content frameworks that scale across channels.
• Ensure messaging maintains consistency, clarity, brand alignment, and cultural relevance.
• Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards.
• Contribute to strategic planning, creative briefs, and concept development initiatives.
• Stay current on internet culture, creator ecosystems, audience behaviors, and emerging communication trends.
• Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners.
• Review and approve copy across campaigns, content, lifecycle marketing, and brand communications.
• Establish standards for voice, tone, messaging quality, and creative excellence.
• Help develop creative processes, workflows, and content governance systems.
• Collaborate with Creative Leadership on staffing, resource allocation, and workload planning.
• Foster a culture of strong conceptual thinking, collaboration, and continuous improvement.
• Contribute to long-term creative strategy and organizational development efforts.

Skills

copywriting

creative strategy

editorial storytelling

campaign development

messaging systems

social storytelling

content strategy

conceptual thinking

AI-assisted copy workflows

content governance systems

creative leadership

mentorship

collaboration

strategic planning

concept development

strong conceptual thinking

continuous improvement

communication

resource allocation

workload planning

Job description

Responsibilities

• Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy.
• Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences.
• Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors.
• Translate audience insights and business objectives into compelling narratives and creative platforms.
• Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging.
• Build repeatable storytelling systems and content frameworks that scale across channels.
• Ensure messaging maintains consistency, clarity, brand alignment, and cultural relevance.
• Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards.
• Contribute to strategic planning, creative briefs, and concept development initiatives.
• Stay current on internet culture, creator ecosystems, audience behaviors, and emerging communication trends.
• Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners.
• Review and approve copy across campaigns, content, lifecycle marketing, and brand communications.
• Establish standards for voice, tone, messaging quality, and creative excellence.
• Help develop creative processes, workflows, and content governance systems.
• Collaborate with Creative Leadership on staffing, resource allocation, and workload planning.
• Foster a culture of strong conceptual thinking, collaboration, and continuous improvement.
• Contribute to long-term creative strategy and organizational development efforts.

Requirements

• 8+ years of experience in copywriting, creative strategy, editorial storytelling, or creative leadership roles.
• Strong portfolio demonstrating campaign development, messaging systems, social storytelling, scripts, and conceptual thinking.
• Experience creating content across social, editorial, integrated marketing, and digital channels.
• Strong understanding of audience behavior, platform-native storytelling, and content strategy.
• Proven ability to develop compelling creative concepts that drive both engagement and business outcomes.
• Experience collaborating with cross-functional stakeholders and creative teams.

Hard Skills

• copywriting
• creative strategy
• editorial storytelling
• campaign development
• messaging systems
• social storytelling
• content strategy
• conceptual thinking
• AI-assisted copy workflows
• content governance systems

Soft Skills

• creative leadership
• mentorship
• collaboration
• strategic planning
• concept development
• strong conceptual thinking
• continuous improvement
• communication
• resource allocation
• workload planning