Associate Creative Director, Copy

Broth; United States; A distancia; USD 120.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Collaborative culture

Access to AI tools

Descripción de la vacante

Broth, a fully remote healthcare advertising agency, is seeking an Associate Creative Director, Copy to lead content and creative direction for our brands. You will shape ideas, craft strong writing, and mentor a multidisciplinary team.

You will collaborate with Art, Account, Editorial, Medical, and PM teams, present work to clients, and guide brand planning from concept to execution. We value curiosity for AI tools that enhance ideation.

Formación

• Bachelor’s degree in English, Journalism, Communications, Advertising, or related field.
• 6-10+ years of copywriting experience, including 5+ years in pharma advertising and leading creative teams.
• Strong portfolio showing writing and storytelling across print and digital.
• Proven ability to lead, mentor, and inspire copy and creative teams, including freelancers.
• Experience contributing to creative briefs and brand strategy with data-driven storytelling.
• Curiosity for AI tools in creative workflows.

Responsabilidades

• Own content and creative direction for your brand(s) and elevate tactical executions.
• Formulate the vision for creative execution and elevate ideas.
• Drive brand planning from the agency/copy side, including tactical plan development.
• Contribute to creative briefs that produce stellar ideas.
• Present and defend the best creative work grounded in the brief, strategy, and science.
• Lead and mentor copy/creative teams and manage freelancers.
• Collaborate cross-functionally with Art, Account, Editorial, Medical, and PM teams.

Conocimientos

Copywriting

Brand strategy

Leadership

Writing

Client presentations

Educación

Bachelor’s degree in English/Journalism/Communications/Advertising

Herramientas

AI tools familiarity

Descripción del empleo

Broth is a fully-remote, creatively-driven healthcare advertising agency based in the NYC area. We’re part of the Supreme Group integrated platform of individually-operated companies. Broth delivers strategy and creative for healthcare brands at every stage, from pre-launch planning and brand identity to creative campaigns, medical storytelling, and omnichannel engagement. Our work is powered by human creativity and supported by the latest technology, including our proprietary AI tools.

We believe great people make great work, and we’re committed to building a diverse, inclusive team where people feel valued, bring their perspectives, and help each other grow. We’re steeped in science, fueled by passion, and wired to deliver savory work—and we believe even the smallest assignment can be a big creative opportunity. We thrive where the science is complex, the stakes are real, and the path forward calls for creativity, clarity, and conviction.

We partner with companies of all sizes across rare diseases, hematology, neurology, cardiometabolic conditions, and oncology, including treatments with advanced mechanisms of action such as gene and cell therapies. We’re especially known for helping emerging and mid-stage biotechs move quickly through a hands-on, collaborative agency partnership.

Over the past three years, we’ve supported 17 launches, bringing people at every level together from senior leaders to junior talent. Everyone contributes, everyone has a voice, and everyone shares responsibility for the quality of what we deliver. At Broth, every team is our A-team.

About the role

We’re looking for an Associate Creative Director, Copy to lead and elevate the content and creative direction of your brand(s) with strong writing craft, conceptual thinking, and strategic instincts. You see creative potential in any assignment and have the vision, curiosity, and follow-through to bring it to life through your team. This role is for someone who wants to do excellent work, help others do the same, and enjoy the people they’re doing it with.

You’ll lead and work alongside a multidisciplinary team across brands, new business opportunities, and internal projects. Your work will range from shaping creative vision and brand planning to elevating tactical executions and presenting ideas to clients. We value people who bring the same care to a small assignment as they do to a major campaign.

Broth is agile and fast-moving, so your assignments and responsibilities will evolve with business needs. You’ll manage your team and multiple projects, give and receive creative direction thoughtfully, and adapt as priorities change. Success here takes resourcefulness, clear communication, attention to detail, and ownership—from keeping your team’s work moving and flagging challenges early to having constructive conversations when situations are challenging.

You’ll have opportunities to shape brand strategy, mentor and inspire colleagues, push the craft, and build greater creative leadership and visibility with clients and across the agency.

What you’ll do

Creative leadership & brand ownership

• Own all content and creative direction of your brand(s), leading and elevating all tactical executions.
• Formulate the vision for creative execution, and identify, elevate, and execute great ideas.
• Drive the brand planning process from the agency/copy side, including tactical plan development.
• Contribute to creative briefs that produce stellar creative ideas.
• Recommend and present the best creative work, grounded in the brief, strategy, market research, and science.
• Understand the assignment, client needs, budget, and team needs to deliver work that fits the assignment.
• Understand your brand(s) from all perspectives, including strategic and business goals.
• Be a powerhouse creative conceptor who inspires colleagues and clients to create fresh, powerful work and be courageous in ideas.
• Work up and/or down as the needs of the assignment require.

Team leadership & resource management

• Lead the day-to-day management of the copy/creative team.
• Ensure your team consistently delivers effectively and efficiently.
• Give and receive creative direction effectively.
• Manage resources and participate in staffing and scope conversations for your brand(s).
• Understand the financial and strategic goals of your brand(s).

Client & cross-functional collaboration

• Work with the cross-functional team to set the pace of work and timelines.
• Play a leadership role in client meetings, regularly presenting work and selling in creative ideas and solutions.
• Be seen by clients as a partner, with a presence on the client team and asked for by name.
• Take a leadership role in effective and constructive conversations across the agency and with clients, regardless of how challenging the situation is.

Agency & new business contribution

• Be seen as a creative leader across all of the departments in the agency.
• Be involved in and present during new business pitches, demonstrating innovative and unexpected thinking.
• Identify areas for thought leadership, internally and externally.
• Be actively sought after for collaboration and partnership across the agency.
• Bachelor’s degree in English, Journalism, Communications, Advertising, or a related field, with a strong foundation in writing and communication.
• 6-10+ years of copywriting experience, including 5+ years in pharma advertising and experience leading creative teams.
• A strong portfolio demonstrating innovative thinking, exceptional writing, and the ability to bring compelling ideas to life across print and digital channels.
• Proven ability to lead, mentor, and inspire copy and creative teams, including freelancers, and to give and receive creative direction effectively.
• Experience contributing to creative briefs and brand strategy, and presenting work grounded in the brief, strategy, market research, and science.
• Strong command of brand data, annotations, and guidelines, along with a deep understanding of the category and competitive landscape, with the ability to translate complex scientific information into clear, engaging stories.
• Excellent writing, editing, and storytelling skills across a range of tactics and channels.
• Curiosity and enthusiasm for learning new AI tools and integrating them into creative workflows to enhance ideation, experimentation, and execution.
• Comfortable collaborating cross-functionally with Art, Account, PM, Editorial, Medical, and other departments.
• Excellent communication, collaboration, and presentation skills, with the confidence to lead client meetings, sell in creative ideas, and be seen as a trusted partner.
• Strong organizational skills and attention to detail, with the ability to manage resources, staffing, and multiple projects across your brand(s).

Additional skills that are a plus

• Familiarity with medical, legal, and regulatory (MLR/PRC) review processes.
• Comfort researching primary sources such as PubMed, ClinicalTrials.gov, and Medscape to understand category and brand.
• Interest in thought leadership, contributing ideas and perspectives internally and externally.

What makes you a great fit at Broth

We’re a tight-knit, creative agency, and culture matters as much as credentials. For this fully remote role, we especially value:

• Your unique perspective: You bring your own experience and ideas to help add to who we are and the work we create.
• Flexibility and adaptability: You’re comfortable adjusting priorities, wearing multiple hats, and jumping in where you’re needed.
• Proactive communication: You share updates, ask clear questions, and keep people in the loop, especially across time zones.
• Self-direction and ownership: You take initiative, manage your time effectively, and follow through without constant oversight.
• A collaborative spirit: You welcome feedback, learn from those around you, and willingly share your knowledge to help others.
• A tech-forward mindset: You’re comfortable exploring AI and digital tools, eager to learn new systems, and interested in smarter ways to work.
• A positive approach: You’re ready to stretch, try new things, treat people well, and work hard while having fun.