Associate Creative Director

Jackson Family Wines; Santa Rosa (CA); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Health benefits

401k with employer match

Paid time off

Volunteer time off

Learning & Development opportunities

Wine discounts

Job summary

Jackson Family Wines is seeking an experienced Associate Creative Director to lead and elevate creative work across our wine brands. You will oversee a multidisciplinary team, guiding brand storytelling and ensuring excellent execution across print, packaging, digital, advertising, and experiential channels.

You will work closely with marketing and stakeholders to develop compelling concepts, direct shoots, and maintain brand consistency while mentoring the creative team.

Qualifications

• 10+ years in creative, art direction, or design roles
• 3+ years in a creative management role with direct reports
• Strong portfolio in branding, campaigns, packaging, and visual storytelling
• Experience directing photography and video shoots
• Brand strategy, campaigns, and consumer-facing communications
• Excellent presentation, communication, and collaboration skills

Responsibilities

• Develop and lead creative concepts for campaigns, product launches, and brand initiatives
• Partner with cross-functional teams to develop creative strategy and briefs
• Provide direction across design, copywriting, photography, and video
• Create senior-level design work across print, packaging, digital, and ad materials
• Direct photo and video shoots from concept to delivery
• Champion brand consistency and evolve visual identity systems
• Leverage AI tools to enhance development, efficiency, and innovation
• Mentor direct reports and conduct performance evaluations

Skills

Adobe Creative Suite

Brand strategy

Campaign development

Leadership

Photography direction

Video direction

AI tools in creative

Storytelling

Tools

Adobe Creative Suite

Figma

After Effects

Job description

POSITION SUMMARY:

Jackson Family Wines is seeking an experienced Associate Creative Director to help lead and elevate creative work across our portfolio of wine brands. This role is ideal for a highly conceptual, hands-on creative leader who combines strong design expertise with strategic thinking, campaign development, and content creation.

The Associate Creative Director will oversee a multidisciplinary team of creatives, ensuring the delivery of world-class work that supports business goals, maintains brand consistency, and elevates our storytelling across every channel. Working closely with marketing and other internal stakeholders, the Associate Creative Director will develop compelling creative concepts, guide brand storytelling, direct photo and video shoots, and ensure exceptional execution across print, packaging, digital, advertising, and experiential channels. They should be confident leading and mentoring creatives while also remaining close to the work itself.

ESSENTIAL FUNCTIONS/DUTIES:

• Develop and lead creative concepts for campaigns, product launches, brand initiatives, and marketing programs
• Partner with cross-functional teams to develop creative strategy and briefs and deliver high-quality creative solutions that meet strategic goals
• Provide creative direction and feedback across design, copywriting, photography, and video
• Create and execute senior-level design work across print, packaging, digital, advertising, and presentation materials
• Art direct, execute, and produce photo and video shoots from concept through final delivery
• Champion brand consistency while helping evolve visual identity systems and creative standards
• Leverage emerging technologies and AI tools to enhance creative development, efficiency, and innovation
• Actively train and mentor direct reports, hold regular check-ins, write/conduct performance evaluations, and provide overall career guidance and direction

JOB REQUIREMENTS:

Essential Skills, Experience, and Education

• 10+ years of experience in creative, art direction, or design roles, preferably within an agency, in‑house creative team, or premium consumer brand environment
• 3+ years in a creative management role with direct reports
• Strong portfolio demonstrating excellence in branding, campaign development, packaging, design, and visual storytelling
• Experience leading creative development across multiple channels and touchpoints
• Proven experience directing and producing photography and video shoots
• Strong understanding of brand strategy, campaign development, and consumer-facing communications
• Flexible, adaptable, and able to maintain composure in a fast-paced environment
• Excellent presentation, communication, and collaboration skills
• Proficiency in Adobe Creative Suite; experience with Figma, After Effects, or related tools is a plus
• Experience utilizing AI-driven creative tools and workflows is highly desired.

WAGE TRANSPARENCY:

The annual salary for this role ranges from $110,000 - $135,000. Compensation will be determined by candidate experience, skills, and location.

BENEFITS:

• Health Benefits - Medical, Dental, Vision, Disability & Life insurance
• 401k with employer match
• Generous time off including vacation, holidays, and paid health time
• Paid volunteer time
• Learning & Development opportunities
• Modern Health virtual mental health & coaching visits
• Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.